Erica: Hey, girl. By now, you know I have Her Collective, my online community for ambitious women who are done doing it alone. Her Collective is for the women who are smart, capable, and driven, but they find themselves stuck on the sticky floors like self doubt, burnout, and waiting for permission that quite honestly never comes. Inside HER, you get more than motivation. You get real support, real strategies, and real momentum.

Erica: We work on things like clarifying what you want now and what's coming next, building confidence without burning yourself out, navigating hard conversations, career moves, and leadership moments with clarity, and surrounding yourself with women who actually get it. This isn't about hustling harder. It's about moving intentionally with the right tools and the right people in your corner. If you're ready to stop spinning, start choosing yourself, and build a career in life that actually feels aligned, I'd love to welcome you inside her collective. You can learn more and join us at www.joinhercollective.com.

Erica: Because honestly, girl, you were never meant to do this alone.

Erica: You guys know me, I'm Erica Rooney, your host. And today I have with us, Brittany Drozd. Now Brittany is somebody that I met through my network and y'all know how much I talk about the power of networking. So prime example right here with my girl, Brittany.

Erica: But I am excited to have her on today because when I met her and talked to her for the first time, it was just like chatting with one of my really good friends. We've got a ton in common. She's genuine, she's passionate and she is a badass business woman. So I think you guys are gonna love what she has to say. And Brittany is actually a business coach.

Erica: She's got her own. Shindig going on. She's going to tell us all about it, but she empowers entrepreneurs and technical experts to become confident leaders, build better teams and catalyze culture change. She is also a podcast host, so you will have to follow and check out her podcast eye openers, which shares stories to overcome the challenges in running small businesses and capitalizing on your best opportunities and is hired by businesses to improve performance, develop leaders, and improve company culture. Now Brittany is obsessed with mastering human motivation.

Erica: We're gonna hear more about that and perfecting business management. She's also a mom to two little girls and an avid kite surfer. Now hi, Brittany. How are you?

Brittany: Hi. Thank you. That was a mouthful, but you did awesome.

Erica: It was a lot, but the first question I have is, like, what the hell is kite surfing?

Brittany: That is something I get a lot, which happens to be, like, a good conversation starter.

Erica: There you

Brittany: go. So the story is I met my husband on a beach in Hawaii, and he had this, like, kind of crazy apparatus with him. I'm like, what's going on? And he's like, hey. Will you launch me?

Brittany: Which is I'm pretty sure now was just his pickup line. I was gonna finish. Well, ladies, it worked. So I was launching this huge, massive kite. I'm like, what am I doing?

Brittany: I see these strings attached to you. Like, what's about to happen here? Are you gonna launch off into outer space? But it's kind of like windsurfing, except in, like, in 2000, they came up with this idea of, instead of the sail that you hold onto, we just have, like, a kite that's up in the air, but it's tied to you kind of using a harness that you also use in windsurfing. So you've got this kite strapped to you and you've got a board on your feet and you're kind of like walking on the water, like Jesus.

Erica: That's wild. But that is I mean, I was like, wow. You're starting this podcast off strong with this idyllic, like, met him on the beaches in Hawaii.

Brittany: Guys, it's a true story. Well, I

Erica: I love it. Well, awesome.

Brittany: A fun thing that we enjoy together, and that's something I talk about a lot with clients is beyond your business. What are you doing? What are you creating? How are you living? And for us, it's a shared sport that we can do.

Brittany: It's a fun way to connect outside of going to dinner. And, yeah, there's nothing like riding a wave together.

Erica: Yeah. It's good, David. I love it. The Well, Brittany, tell me a little bit more about you, about your business, what you do, who you serve, and how you show up in the community. I would love to hear all about it.

Brittany: Sure. So is this a good time to kinda dive into what brought me there? Because it's like, how did she start this job that she made up?

Erica: Absolutely. So

Brittany: I I was trained as a psychotherapist, and I I had a really, really rough experience as a manager in the department of mental health for the state of Massachusetts. And it really brought me to I just knew I would wanted to work one on one with people. I knew, like, that was what motivated me to do my best work. I was so excited to learn about people. There's no two people who are the same or have the same story.

Brittany: So I loved the concept of doing that kind of intimate work. But when I was in my practice, I was really noticing that I was excited by some people being on my calendar, and I was drained by others. Hint, this is like something your therapist will never tell you, but but guess what? They're human too, and we all have preferences. And some people I was really aligned with, and I was so excited by what they were working towards, and I was motivated by their motivation.

Brittany: So when I saw somebody really taking action on the things we spoke about and just saw their commitment to being improving themselves in whatever way, that made me show up a 110% with all my best work and the best tools I had because they were invested, and so I invested more in them. And I'm sure no matter what your working situation is, you probably see this in your own corporation, company, teams. We see this. Right? The people who pay attention, who ask for more, they get more.

Brittany: And and so that's when I was noticing that, I started to think about, well, hey. This is a client profile. This is somebody this is gonna be my customer avatar, my ideal client. Right? And so I started listing out these attributes.

Brittany: And what I what I noticed, and it shouldn't have been that much of a surprise, was I loved entrepreneurs. They were so dynamic. When we talked about solving for something in their professional life, it also helped in their personal life, such as communication, such as telling people what you really want and need from them. You and so we were seeing benefits in both areas of their life with with one session. And I loved the idea of that impact that here's somebody who has a mission to create something bigger in the world.

Brittany: They probably already have market proof that this is needed because people are buying from them. So by helping this individual, not only was I helping that person, but I was also helping them solve for this bigger problem in the world, which was their product or service. And I was helping their family who often gets the short end of the stick with a new entrepreneur. Right? They're, like, working twelve hour days, if not more.

Brittany: They're so focused on getting this product to market or improving it. And I didn't like that idea that the family got the short end of the stick because I come from a lineage of entrepreneurs, and that was my dad and that was my grandpa. And I was impressed that my dad worked a lot, but he was there at my soccer games, and that, like, meant everything to me. And I thought, wow. If having a dad that showed up like that for me helped make me who I am today and gave me the confidence to pursue this and really show up in, like, a man's business world, and I don't think about that, that has never stopped me.

Brittany: That's never slowed me down. What could this do for other for other families, for other kids? Like, how can I help these people become the kind of entrepreneur that has big impact but also has time to be with the people that they love and and be the parent that they wanna be? Be the parent, the partner, the community member that they wanna be in

Erica: the world. Oh my gosh. I love that because you're right. It is especially not only with entrepreneurs, but anyone who is really trying to get ahead. Often, they pour so much of themselves into their work and what they do instead of pouring into their family and working on simultaneously making that big impact on their family by showing up every single day.

Erica: Yeah. So I think that's such an awesome statement. And I think what you do is cool too.

Brittany: So what I do is cool?

Erica: Yeah. Just how you help people, how you help people show up, not just at work and be better parents or sorry, be better colleagues and the leaders and entrepreneurs, but also be better parents at home. Right? And really finding that striking that balance. So I yeah.

Erica: So, Brittany, when we talked, I guess, about a week ago, we talked about my concept of glass ceilings and sticky floors, and you had some great stories to share. And I would love for you to share your sticky floor moments and kind of talk to everybody here about what that was.

Brittany: Yeah. So I kinda, I briefly just spoke about the first sticky floor, which was a really tough situation I was in before I started out on my own. And I think it's relevant because I bet other people have their big idea and maybe have been caught by the sticky floor with the naysayers around them or other people who are, like, killing their confidence in their current workplace, and that was certainly what was going on for me. So I knew I was I wanted to start my own practice. At the time, I was running a mental health center for the state of Massachusetts, and I was responsible for, like, 500 clients.

Brittany: And I had a team of, like, 10 people under me, some clinicians, and and some peace workers. And these are the people who are doing the frontline work, following up with people who are really high risk in the community, making sure they have what they need. And these people care. They're really they're hard workers, and they are doing the work that keeps these people out of ERs, keeps them out of homeless shelters. They just need that extra help.

Brittany: Super important work, but had a boss who was so threatened by myself and the other kind of young ambitious women who were coming up through the organization. She didn't have the clinical training that we did. She didn't need to. She was a regional manager, but I was the clinical regional manager. And sometimes we saw things differently.

Brittany: Sometimes I thought it's a certain level of care was needed, and she didn't. And and we just saw things differently. And instead of being collaborative or curious or pulling me in and engaging me to try to figure out how we how to work through these things, she became divisive and really tried to, like, split the team. And so my team now was having more work put in front of it, less resources. And then we had the challenge of this this boss who didn't really believe in us and was kind of trying to work against us.

Brittany: Now this got all the way to head of HR. We had to go down to headquarters, have these big talks and still like they wanted, she wanted me gone and she was gonna do anything she could. And so it took her auditing my, like these 500 files. Of course, she was gonna find something. I'm human, and I'm not looking through the 500 files.

Brittany: That's my team's job. Was there gonna be a signature missed? Of course, there was going to be because we're all human. Like, we've been if you've been through any kind of audit process process in your in your job that it's there, it should be there to help you. That call internal quality ensure assurance is there to help you and move forward, but that was not the case.

Brittany: They were trying to get me. And and they did, and they found something and, like, I had to stand behind my team, and we missed it. And so well, that was that was a huge sticky floor. Like, I had a panic attack at work one day, and that's just, like, not that's not like me. I mean, this person really, really got to me, and it was so wild how my history was straight a student, like, got the job.

Brittany: My mentor helped me get that job. I mean, was it maybe a little too big for my purchase straight out of grad school? Maybe. But I was showing up trying to give a 110 percent to this team. And what I learned from that was I saw the people who stood behind me.

Brittany: I saw the people who, like, signed the petition to that they believe the work that I was trying to push was right, and I just took that with me. And, the irony is that over, like, ten years later, I now work as a coach and consultant helping people create cultures and and learn leadership skills to make sure this never becomes their organization.

Erica: Oh, gosh. Yes. I know when you're, when you're telling that story, like for me as a head of people, like it just makes my skin crawl and it makes me cringe because it should never be that way for anybody. And what, what a horrific experience to have to go through, especially as someone who is out there trying to give their all do their best and help people who you are truly trying to, like you said, keep them out of the yards, keep them safe. Right.

Brittany: And then this is, this

Erica: is where you're spending your time fighting the battles right here.

Brittany: Yeah. This is the worst battle that I had to fight. Nevermind, like the people who are mentally ill.

Erica: Who are truly suffering from what's going on here. Right. And that, I think that's an interesting topic and it's one that we haven't explored on this podcast yet is about the naysayers and the people who are going to be out there who are going to be trying to divide your teams for whatever personal agenda and whatever reasons. Right? I mean, you mentioned that this person was feeling a bit threatened by the upcoming talents.

Erica: You know, what, what kind of advice do you have for people who might find themselves in this type of situation? Because it's, it's a tough one.

Brittany: Yeah. Yeah. And that was just my first naysayer of many. Like many branched out on my own when I was at a real low point in my confidence and skill set after just being fired. Then I when I decided to shift my business from just a, not just, but a psychology practice into a coaching practice and serve more business leaders and change my pricing and how I did it all.

Brittany: I've got tons of naysayers there about who do I think I am or, like, you can't do that or whatever. And so naysayers are gonna be there. And often, I wanna tell like, this is so important. It often means you're on the right track. Oh, yeah.

Brittany: Because what happens is when you're growing, when you're moving outside the mold, when you're pushing the envelope, it forces other people to look at themselves and maybe what they're not doing. Maybe they want secretly to also do the same. Maybe they're too afraid, you know, they don't feel like they can, or who knows whatever their reason is. But when you're doing something awesome, when you're growing, when you're shifting things, when you're disrupting things, they often hold up the mirror and go, why isn't that me? And when that challenge is the way they had to see themselves, they get scared, and they don't like it.

Brittany: And they want us to go back because then they don't have to look in the mirror. So naysayers are so much about them and not about you and the work you are doing, and it means nothing about being on the right track for you personally. In my experience, I have found that when I am collecting more naysayers, I am on the right

Erica: track. Hey there, listeners. If you have ever felt like you're stuck in a place, held back by self doubt, perfectionism, or that pesky inner critic, you're not alone. We all face those sticky floors that keep us from reaching the heights we dream of. But guess what?

Erica: It's time to shatter those limiting beliefs and toxic behaviors to uncover infinite possibilities. My book, Glass Ceilings and Sticky Floors, is your ultimate guide to smashing through barriers, overcoming limiting beliefs, and stepping into your full potential. This book has been endorsed by none other than the great Mel Robbins, best selling author and motivational powerhouse. It's also been featured in Success Magazine, so you know it's packed with insights that work. Inside, you'll find real life sticky floor stories, practical strategies to help you navigate your own sticky floor moments, and a whole lot of inspiration to keep you climbing.

Erica: This isn't just a book. It's your road map to success, confidence, and freedom. Grab your copy of Glass Ceilings and Sticky Floors today at www.ericaandersonrooney.com. Whether you're in the boardroom, the classroom, or just starting out, this book is for you because no one, and I mean no one, deserves to stay stuck, no one deserves to feel small, and you have glass ceilings to shatter. Let's do this.

Erica: I'm I mean, that is very powerful to me. So I love that advice. And I will tell you one of the sticky floors that I suffer from is and I think what you said is really gonna help me is I worry about the naysayers. So, like, I won't even do something because I'm worried that I'll get a naysayer. So I don't even let the naysayers show up, but you just gave me a power back by by shifting my mindset and looking at it that way that, like, go ahead.

Erica: Bring like, come on, day Sayers. Like, where are you? I want you in my life. Show up.

Brittany: Yeah. Yeah. Yeah. And if you notice, like, in your narrative right there, which that thanks so much for sharing. It really helps people to see how that plays out in our head.

Brittany: It doesn't feel good to be rejected. It doesn't feel good enough to be accepted and high fived for, like, a big idea. So you stop yourself. You stop yourself because you don't wanna you don't want that. It is disruptive.

Brittany: It will keep you up at night a little bit. But what's the other option that you're not pursuing Yeah. The thing that you want?

Erica: Well, and what's interesting too is humans gravitate towards what's comfortable. I mean, and that's a piece of psychology I don't need to explain to you, but we all gravitate towards what's comfortable. And I think it can be hard to get to that shift where it's like, is it more uncomfortable for me to not follow my passions, or is it more uncomfortable for me to not worry about the day there's and just sit back and Yeah.

Brittany: That's great. That's such a good point. Our our mind and our bodies do follow the path of loose resistance. It's what is easiest. That's why, like, your brain and specifically your amygdala is is firing, saying, like, fight or flight, fight or flight.

Brittany: Like, don't do that because then you won't have the social acceptance. And part of our hierarchy of needs is having a group that we live with and exist with because that's how we get money and food and shelter and all those things. So your brain is doing the right thing, except anxiety is a perceived threat, not a real threat. Yeah. And so that's for you to then like move that into your forebrain of, okay, well, let's play this out.

Brittany: What what's the worst thing that could happen if I took this one step forward? Okay. Five people will call me and say, I'm an idiot or whatever. You shouldn't do that. You're gonna get fired.

Brittany: I mean, I'm just trying to play it out here. Like, what's the worst case scenario happening in your brain? And so if they do that, then what happens? And I can ask them ask it rhetorically right now, or you can really, like, move through that, or the listeners can really think, okay, well, what's that fear behind the fear? And you can keep going through that process till you get to, oh, I guess the fear is that I will die because if I'm not accepted in this group, then I won't have a job, which means I won't have money, which means I won't have shelter, which you can literally work it back in your brain and show yourself like, oh, my fear of speaking up about my passion is that they'll kill me.

Brittany: Is that likely to happen? Right. Probably not. Right? And so once now we've got the worst case scenario played out.

Brittany: Now we know how we'll handle some of those objections and those naysayers, and now you can move forward with a plan. So it's I'm not asking you to take a bunch of unstrat unstratified risk. Like, play it out. Come up with a plan in each direction, and then you'll have more confidence moving forward because, oh, worst case scenario, no problem. I already been there in my head.

Brittany: I got a plan for that.

Erica: Yeah. Absolutely. And and that's a question that one of my core values is courage and to to be courageous and to ask myself when I find myself going through that sticky floor is to say, like, is this the courageous thing to do? Sometimes the courageous thing to do is the hard thing to do. Sometimes the courageous thing to do is the thing I don't wanna do, but it goes back to my core values of being courageous.

Erica: And that's something that helps me get through those sticky floors, but I do. I always ask myself, like, what's the worst thing, Erica, that's really gonna happen here? And 99.99 for 10% of the time, it's not that bad.

Brittany: Totally. That's such a great point. One way that I handle a naysayers specifically is, like, the more bold of a idea I put out there, the more negative reaction I get. I have a video on YouTube that's been up there for years. I think it has, like, 15,000 views or something.

Brittany: And it it was a bold idea about the way, like, men are responding to, like, online dating or something. Sure. And I have so many challenging, rude, obscene comments on it. And the way I manage it is that, wow, this person cared enough to weigh in. And so I just go on there or I have my assistant go on there and say, thanks so much for contributing to the conversation.

Erica: They don't even know what, like, it killed it.

Brittany: What you're

Erica: gonna say. That killed it real quick.

Brittany: Like, they're expecting me to get all upset or take it down or whatever, but I'm like, the truth is is that apathy is the opposite of love. And so they care so much actually that they cared enough to write this this negative, terrible response. And that means that I hit on something. I might not have it totally nailed down yet, but I'm on to something with this idea. So that's like, that engagement, positive or negative, like, I don't really pay too much attention.

Brittany: Do I enjoy opening up those comments? Not totally, but I have a plan. So I have a plan of how to address it, and then I move forward with my day. And I don't take their behavior to mean something about me because what I did is I just said something that made them hold the mirror up, and they didn't like it. No.

Erica: And I think that's a really great way to look at it. Right. And to be prepared for it too. So if you are someone like me, that struggles with this concept of naysayers, that I don't even take action to even look at the naysayers is to have a claim for what I'm going to say when someone comes up to me and they're like, why would you even think about doing that? But if I can map that out, it gives me the power back.

Erica: So I love that. I think that's really awesome. And it's a very tactical way to go about pulling yourself up out of that sticky floor. It was really understanding where those nay or naysayers, what, what does that mean for you? Like you

Brittany: said, it means you're on

Erica: the right track. It means you're under something big and disruptive, which is awesome. And then what are you gonna do when it actually happens when they show up? So I think it's really great. What else would you have to say about naysayers?

Erica: You and I, we talked. You had two sticky floors, another really awesome one that I also can't wait to dive into. But anything else that we happen to share on naysayers, I'm here for because this is gonna help me move forward.

Brittany: So one thing that I think, probably a lot of female leaders and entrepreneurs struggle with is that need to please or be liked or accepted. And you kinda hit on this a second ago where we might hold ourselves back because we want that acceptance. We want that, we want to be liked. We want that approval stamp. We want that a plus on the top of the paper.

Brittany: So many of us were raised to be good girls and there's nothing wrong with that. But until there is, there's nothing wrong with that until there is something wrong with that, which is you holding yourself back, not pursuing something that's important to you for fear of being disliked. And there's a there's a part of that that is wired for self preservation, that really insular part of our brain that's hard to change, but just to notice that it's doing that to try to keep you safe. Because if you're accepted by the groups, then you will have that food, shelter, job money thing that we talked about. But there is this really fine line.

Brittany: There's a fine line where something worked really well for us to get us to where we're at, and it's gonna take something different to get to that next level. And there's that inflection point that you're up against. Right? Like, maybe being really friendly or doing everything your boss asked or whatever got you that last promotion. And now here you are.

Brittany: But in order to get to that next level of, like, being a director or maybe it's releasing a new service offering or something that or writing a post that's totally opposite of what most people think to be true. What it will take to be successful there is introducing, like, a a fearless idea or concept, pursuing something without the need to be liked.

Erica: Yeah. I was also as you're saying that it pulled me back to what we talked about being comfortable. Right? It's more comfortable to be liked. It's more comfortable to go with what everyone around you is thinking, saying, and doing.

Erica: Right. But rarely does that give you the big, massive success that you're looking for. Right. All of these people that we've seen, the Jeff Bezos's of the world, they weren't just doing what everybody else was doing because, yeah, what got you here is not gonna get you there. And that's a big, that's a big it's one of the it's a quote I've got written on my board.

Erica: I love it. I think it's so powerful. So, yeah. Thank you for sharing. Sure.

Erica: Now tell me a little bit about your next sticky floor because this is one we have not covered on the podcast that I think is gonna be really impactful for everybody listening.

Brittany: Sure. I'm so excited to share this because this is something that is a personal story for me and I'm certain will resonate with most of you. Your sticky floor is your money story and everybody has a money story. This is shaped from our very early memories by our strongest, role modelers, like our our family of origin. And from a young age, we started paying attention to, money because our parents were talking about, you can't have this, that's too expensive, or you go to the store, what are they choosing to buy?

Brittany: What aren't they buying? And and what this comes down to is a really establishing a set of value. Money is really about what you value. So what I mean by that is how you spend money, how you think about money, your own deservingness to spend money on yourself or what you buy. So much of this is about these personal narratives that get created.

Brittany: And one narrative that I had created, I noticed was I was experiencing a plateau in my business several several years in. I was just like, I can't, why am I not like, I had this really nice growth trajectory the first few years, and then it was kinda stuck. And I'm like, why am I not making more money? This is different than the curve I was previously experiencing. And I had to sit with what were some deeply held beliefs.

Brittany: And what I noticed was I had this deep belief that was shaved from my childhood, that I should not earn more money than my, because he was my dad. Like he was, he was smarter than me. He taught me everything. He worked really hard. And then I had these tr my, my parents have these traditional gendered roles where my dad was the primary breadwinner and he was out of the house Monday through Friday, whenever my mom was a school teacher and she was home with us more.

Brittany: And so of course, my dad would earn more. And then when I know I was stuck, I was stuck at the exact same earning spot. My dad was at, which was, this is not an accident. When these things show up like this in the universe, there is something going on and our job is to pause and look inward, pause and figure out how am I a part of this thing that is happening? Because we don't give ourselves enough credit for how powerful we really are and we're powerful and moving the needle and we're powerful at keeping ourselves stuck.

Brittany: It works both ways. And in this instance, I was not aware of how my belief, that I shouldn't earn more was literally keeping me stuck at this revenue spot. And so when I dove in, I pulled out these beliefs that and you're gonna see I'm a real product of, like, the eighties and these stories that I shouldn't make more than a man Mhmm. And that I was in the helping profession, technically. And so I believe that that was like a place for women because all my people around me were women.

Brittany: And so I shouldn't earn more. As I switched into the coaching world, which at the time was like a more male dominated place, and it was a more business place versus a helping profession. I ran into my own sticky floors there where I had beliefs about my pricing or what my what my work was worth that was really holding me back. I got really nervous about changing the offering to, like, a package versus an hourly because then I was selling value and not selling time. Right.

Brittany: And and that really changed the way that I looked at money. And so I created this money story tool that I use with every single client who comes through my door, and some of them are like, no. No. No. We're here to, like, do culture work.

Brittany: And I'm like, no. But behind all of that, like, why are you doing culture work? Because you believe that that's holding you back in your business in some way. Well, if part of the goal is a revenue growth goal, is if it's a productivity or, like, engagement goal, there's there's something going on, and I wanna know what your deepest held beliefs are. And so I have people dive in and explore, like, what's your earliest memory about money?

Brittany: What were the narratives, the stories, or the just the statements you heard over and over again in your household growing up about money? Where do you believe you're good with money? How do you believe you're not good with money? And how do those things show up? What is the and then what are the actual behaviors that you execute or exercise with money?

Brittany: And I asked if people have any goals around money, which almost every single person does Yeah. Why they're there. Right? And so then we really dive in and explore. I had somebody I had a client on the call yesterday.

Brittany: We were talking about why she's not making some of the changes that we've discussed at length for her business that will benefit her. And and she was able to pull out that she had parents who had, like, money under the mattress, and it was like this scarcity mode. Oh, yeah. And she had man, she's reached this really beautiful level of success, and she felt she had enough money under the mattress. And that was it.

Brittany: Even though she had these bigger goals Yeah. Heart stop. Yeah. Like, well, I've kind of achieved, but I've got enough money under the mattress, which is funny because it's so inconsistent with the, when she's in her business brain and what she's telling me she wants to achieve. But when we aren't watching ourselves or when we just fall back into habit, that easy path in our brain, we go to these old narratives, these old stories and belief systems and really values that are ultimately driving our behavior when we're not paying attention.

Erica: No. I love that. And I think this is so timely because I was actually just reading a chapter in one of my books yesterday, and they talked a lot about women and women not charging what they should be in their business, kinda like how you talked about moving from an hourly rate to a package rate. And they equated that to feeling guilty. Right?

Erica: Like we should it's easy for us. Like, this comes natural to me. Like, I'm a giver. I'm a giver. I shouldn't charge for this.

Erica: And that resonated with me so much because for me, I'm like, well, that's easy. All you gotta do is this. There you go. And it's like, no, no, no, no. Like, you need to charge for what you're worth.

Erica: But yeah, it really kind of all brings it back to like,

Brittany: you should be a good girl.

Erica: You should be nice. You should give, you should share. Sharing is caring. So I love that you draw that connection for people, because I think that is probably something that is just completely overlooked by so many. How they deal with money today goes all the way back.

Erica: And I think everybody needs to take a hot minute to examine where do you want it to go in the future? Do you want it to be like that? Because if you do cool, hang out there. But like, if you're try trying to drive for growth and change and expansion, then you really need to take a minute and examine where you came from and what are those long held beliefs that are holding you back.

Brittany: Totally. Yep. And I'm not like, I'm also exhausted by the other side of that narrative, which is, like, everyone's chasing money to become a billionaire. Like, everyone's so focused on, like, more, more, more, more, more. I am not about more for more sake, but what I am about is helping people understand your own the things that you are doing that are within your power, like, whether it's conscious or unconscious.

Brittany: I'm trying to increase awareness, right, in order to change behavior, but that you can make it different. So what people why they come to me is they're experiencing a level of dissonance. Like, I I see how this is possible, but I'm having this happen. Like Yep. How do we reconcile this?

Brittany: Like, there's a friction that exists that's uncomfortable for people. And so when order to alleviate that, in order to create more congruence for them, either from their vision down to what's happening in their business or from what they know their pot what they know they're capable of versus how they're currently performing, I'm trying to explore, shine a light on, create some insight, which is why I call show eye openers. Like, how do we how do we highlight for you where this discrepancy is happening and how do we solve for it? Because without that friction, with greater alignment, then all the efforts are moving in the same direction. You don't have a headwind.

Brittany: You've got a tailwind. And all of a sudden, what you're capable of just skyrockets. And that's when we see people who are like, I don't know. I just changed one micro thing and look at these amazing results. Like, that's what's really happening for them.

Brittany: Yep. It it does look like a small shift. What it what actually happens, though, is it's a massive mindset shift. It's a value shift. It's understanding the story you've been telling yourself forever that's not working anymore.

Brittany: And it looks from the outside rather small, but that creates a massive impact or a result for them.

Erica: Absolutely. And I'm all about that mindset shift. And when you talk about just this constant narrative of wanting more, more, more, more, more, When you have more, you can do more, you can serve more people, you can serve your community more. So yes, it's benefiting you. But when you, as a powerful person, a powerful woman, you're making more money.

Erica: You can do more with that to serve more. And I think a lot of that goes back to your true passion, right? Helping people, wanting to provide whatever service, whatever knowledge, whatever expertise you are serving someone in a capacity. Right. And if you make more, you can do it more.

Erica: Yep. So people need to remember that flip switch.

Brittany: Yeah. Go ahead. Phrase I use because we do like you said, you brought up, oh, sometimes women have this this guilt thing around money. Like, oh, I shouldn't charge so much. I should share.

Brittany: They should keep more. Like, whatever. Like, I didn't work that hard. Money is energy. Yeah.

Brittany: And like you said, when you have more of it, you can you have more to give. Like, when I am in a place of total abundance, I donate more to the charities that I love. I give more to my kids' school. I I think about my neighborhood and what could I do to give back. There there is there are so many ways because I do believe as women, we are more conscious and tapped into things like that.

Brittany: And so think about how powerful it would be when we are able to create more, earn more, have more of that energy to and and what it shows what the research shows is that actually give more. So this is the way to actually give more, not by charging somebody 20% less, by charging them 20 more and having a, process for which you give back.

Erica: Yep. I love it. Don't charge them 20% less, charge them 20% more.

Brittany: The easiest thing is with pricing is it should be a little bit uncomfortable for you.

Erica: Yep.

Brittany: If if the price you're saying out loud is not uncomfortable, then you're charging too little.

Erica: I like it. That's solid that's solid advice right there. So if if you didn't hear anything else in this podcast, that's the piece you should take with you. Oh my gosh. Well, Brittany, so when you're looking back at the Brittany that had these naysayers coming at her, trying to hear you down left and right to launching into your own business and really happening to understand your money story.

Erica: What advice would you give that Brittany that you think would help her get to where she is today? Do all the things, have big energy.

Brittany: What a great question. The thing that comes to mind is, like, I don't know, I would high five her and say, you go girl, keep going, and, like, turn it up to, like, lightning speed because the direction you're headed is just limitless. The more that I grow and expand, the more possibilities and opportunities I see. Each time I take a step, I see five more places I could go. Each time I lean into an edge, I see how boundless it really is.

Brittany: And that is something I want everybody to experience because it feels so empowering. It really does. It feels so empowering to experience, like, putting lots of effort and energy into something and then getting a yes. Like, wow. I've really found this nice spot where I have this skill set.

Brittany: I've created this offering that speaks to my ideal client, and that's the magic. Like, that's where magic happens, and people think, oh my gosh. Like, this just feels so this is amazing. But it was actually really intentionally built baby step by baby step. So I would also say, like, never be afraid of that small micro work that feels like you're just, like, spinning your wheels.

Brittany: It does create traction over time. So 1% better, just focusing on what's the one small step that I could take today that moves my business forward or my mission or my passion or whatever the thing is you want to do. If it's I love exercise analogies because it's a place that people can really relate to. Like, just put your running shoes on that day. Just put them on and see what happens.

Brittany: Like, you can use that exact same analogy for whatever your professional and personal development goals are, and you will get comfortable. It'll soon you'll be very comfortable with the running shoes on, and then you might go outside.

Erica: No. I love that. Now I also think that after people listen to this podcast, they are going to want to run, not walk to you and find you and be like, I need you as my business coach now. So, Brittany, where can people find you because they are going to wanna reach out?

Brittany: Happy to chat with people. I love talking to anybody on a mission. You can find me at my website, which is brittanydrozd.com. I won't spell it out.

Erica: You can just take it. I'll put it in the show notes.

Brittany: And then from there, you can find my email and my contact info. But I'm also really active on LinkedIn, Instagram. I have the Eye Openers podcast, which you can find on any main podcast host, Spotify, Apple Podcasts, Google. I think, there's a few other ones there. But that is a really great place too because I highlight your everyday business heroes, not the ones in the famous books, but the ones that you don't hear about or know their name.

Brittany: And they're, like, three steps ahead of you. But it's so nice to hear about where they've come from, what they've been through, the storms they've weathered, and how they did it. They're literally sharing their, like, best business secrets and advice. I mean, I I I interviewed somebody the other day who

Erica: he's making

Brittany: his revenue is 23,000,000 a year. Like, we can all learn something from that guy, and he's so generous to share it. And when you break it down, it's not rocket science, and that's what I love about it. That there will be one small insight you will take away, I guarantee you, from each episode. So that's a great place to start.

Erica: Yeah. Well, I'm gonna head there, and I'm gonna plug that into my AirPods as soon as I get on my my walking treadmill that we were talking about before I hit record. But, Brittany, thank you so much for your time. You dropped so many gems and it has just been a pleasure talking with you today. So thank you.

Brittany: Thank you, Erica. Save and return.