Shot Out of a Cannon: Your Career on the Other Side of Motherhood
Count the browser tabs open in your head right now. Allergies. The dentist appointment. Whose field trip form is due Friday. What day the costume has to be ordered so it arrives before the party. My guest this week, Amy Reinert, carried that exact load for twenty five years in marketing, and she is on the other side of it now. She describes the feeling as being shot out of a cannon.
Amy is a chief marketing officer, a board advisor for the University of Vermont Grossman School of Business, and a member of Chief. She moved from the Midwest to Boston, climbed fast for six or seven years, and then became a mother and made a set of decisions she says were wonderful for her family and, in hindsight, probably not the best ones for her career. Her kids are heading off to college. She is in her late forties. And the line she keeps coming back to is this one: this is my time. I want to see what I can do.
The tab thing is not just in your head. A 2025 study out of the University of Bath, published in Socius and built on data from 3,000 US parents, found mothers carry 71% of the household mental load and 79% of the daily recurring work like cleaning and childcare, while fathers handle 45%, weighted heavily toward episodic tasks like finances and home repair. So when nobody has discussed who is picking up your kid today and the answer is still you, that is a pattern, not a personal failing.
Amy names the part that costs the most, and it is not the pickup. It is the voice telling you that when you are at work you should be home, and when you are at home you should be at work. Somewhere around grade school she gave up trying to present as the perfect mom and started buying the cookies at the store. She and her husband started asking each other one question before either of them walks out the door: is there anything I can do to help you before I go? And she offered a filter I have not stopped using since we recorded. Ask whether an activity is quality adding or quality subtracting, then act accordingly.
The context underneath all of this is that motherhood is where a lot of women hit the wall. McKinsey and LeanIn's Women in the Workplace 2025 found only 93 women are promoted to manager for every 100 men, and that broken first rung compounds across an entire career. Amy is proof the story does not end there. She calls it playing catch up and she is doing it out loud, at 49, with a board seat and a network of exceptional women. If you are in the thick of the small kid years right now and it feels like the ceiling and the floor are both against you, this is the view from a few years ahead.
TRANSCRIPT:
Erica: Hey, girl. By now, you know I have Her Collective, my online community for ambitious women who are done doing it alone.
Erica: Her Collective is for the women who are smart, capable, and driven, but they find themselves stuck on the sticky floors like self doubt, burnout, and waiting for permission that quite honestly never comes. Inside HER, you get more than motivation. You get real support, real strategies, and real momentum. We work on things like clarifying what you want now and what's coming next, building confidence without burning yourself out, navigating hard conversations, career moves, and leadership moments with clarity, and surrounding yourself with women who actually get it. This isn't about hustling harder.
Erica: It's about moving intentionally with the right tools and the right people in your corner. If you're ready to stop spinning, start choosing yourself, and build a career in life that actually feels aligned, I'd love to welcome you inside her collective. You can learn more and join us at www.joinhercollective.com. Because honestly, girl, you were never meant to do this alone.
Erica: I'm your host, Erica Rooney. And today, I am super excited to say that I have Amy Reinert with us. And Amy is the chief marketing officer for a fast growing company that owns many other fast growing companies in the commercial development, real estate, and hospitality space. She is a board advisor for the University of Vermont Grossman School of Business, a member of CHIEF, and a married mom of two who has recently found herself on the other side of trying to do it all. Now I'm excited to talk to Amy, who is just a gem of a woman and to hear all about her sticky floor moments.
Erica: So welcome, Amy. How are you?
Amy: Thank you, Erica. I am great. I'm so happy to be here. Sticky floors and glass ceilings are one of my favorite topics, so I'm thrilled to be here and share what I can.
Erica: Oh my gosh. I would like to hear more about your story, kind of what your journey was like, how you got to where you are, and just a little bit more about you.
Amy: Oh, I'm happy to share that. My story is a little bit different than many chief marketing officers. I've been in marketing for twenty five years. I started after I moved out from the Midwest to Boston, I was recruited to come, work for a company out on the East Coast and made my way through pretty successfully, for the pretty the first, I would say, six or seven years of my career. At that point, I became a mother and things sort of changed a little bit for me because I was, I think, trying to make two things fit that weren't meant to fit together.
Amy: Yeah. So at that point, I made some decisions that I think were, in retrospect, wonderful for me, wonderful for our family, and I certainly have no regrets about that. However, being on the other side of having sort of raised my children who are now moving on to college and doing some great things, as I reflect on my career, they probably weren't the best decisions for my career overall. So that that's been an interesting sort of reflection, especially where I am right now. I sort of feel like I've been shot out of a cannon in the sense that I have this newfound freedom where I can really start to make decisions about what I wanna do with my career, and they aren't as complicated as they were maybe ten or fifteen years ago.
Erica: Yeah. I'm so excited to talk about it because I've got small babies. Well, I've got a four year old. I've got a seven year old. So every decision and you've been here.
Erica: You've done all this. Like, that you make, you always have to do it with the entire family, like, in your mind. And I'll tell you too. Like, I've even had careers in my or opportunities in my career where my last role, one of my VPs was like, would you be interested in moving to France for a few years? Oh, no.
Erica: I mean, God, doesn't that sound amazing? Right? So like I agree. Then when I got inside, I'm like, oh my God, moved to France for a bit. Like, yes.
Erica: Like, we could do it, duh. But then like, you have to sit down and you're like, well, I have a husband who has a job and I have these two kids and I have my parents who helped me raise these kids and like, I don't know. And I just kept, I kept going back to that, like, well, if I was just out of school or like if I was single and it's like First. Yeah. I don't know.
Amy: I I'm not sure that all that is that much different for dads and men that are parents as well. But I do think for women, in most cases, in many cases, today still, and this is unfortunate, is that, our careers tend to come Oh, absolutely. Right? So that not second to parenting, but sometimes second if there's another career in the household. Right?
Amy: Yeah. So it's just a little bit more, I think, layered and complex for women to make those decisions than it than it than it is for men. And that was the situation with my family too. And I do wanna say that it it's a position of privilege, right, to be able to do that. So I do wanna recognize that.
Amy: But at the same time, it's it would be so cool to be able to do it all. And I think that is what we struggle with.
Erica: Yes. And I love this because I was talking about this with somebody else the other day about, like, the belief of being able to do it all. And I and I go back and forth where, like, sometimes I feel like, well, I am doing it all. I'm a mom. I've got this career.
Erica: I'm doing this podcast. And then there's other times, like, when I think about this opportunity to move to France that didn't come to fruition, like, do I really? Like, I didn't have that yet to be clear, but like, do I really? Was it really a choice for me to pick up my family, disrupt everything, and move to France. And I think even though, like, I talked about it, I always knew that wasn't really a choice.
Amy: Absolutely. And I'm wondering, Erica, if you have in your head, especially because your children are younger, that sort of voice whether that says, when you're at work, you should be at home. And when you're at home, you should be at work. And for many years, even though I made some shifts in my careers that I could sort of be closer to home and be the one to get the kids if they were sick and all that and still work at the same time. Yeah.
Amy: I often felt like just stretched, really stretched. And also that on some level, I was disappointing somebody. Yeah. By not being able to do it all. And that I think is what what's different about this stage of my life is that I don't feel that anymore.
Amy: I don't feel that anymore. That, and that is it's a good place to be on the other side of having raised your kids and they're off being successful and you just have a little bit more freedom to see what you can do career wise. And that's what I'm excited about right now. I wanna see what I can do. Yep.
Erica: Well, it's like I mean, you said the word the freedom. It's that little bit of freedom because you don't have all of the responsibilities that just come with the day to day of little ones or even kids in high school where you're doing the chauffeur thing and the games and all the stuff.
Amy: Yeah. And I think too that what we've lived through over the past, couple years with the pandemic is difficult. And in so many ways, it set women back, but I think it also demonstrated that there's a new way to get work done.
Erica: Yes.
Amy: They can be more aligned with having a family and with being able to do the things that you need to do so that you're not feeling that level of disappointment or that you're just many other people.
Erica: Yeah. When I do think back through, like, the career phase from, like, pre COVID and what that looked like as a mom versus COVID and even post COVID, like, those are all three very different. I mean, they weren't different phases of motherhood for me because we were still very much in that small kid era, but it was very just very different day to day. Absolutely.
Amy: And I think go ahead. I think what has also been highlighted in the last couple years is the importance of really quality childcare and how that can impact women's ability to work in the ways that they need to work.
Erica: A 100%. One thing that I'd love to just because it just it keeps pinging around in my brain. It's like, I have a husband who is involved with my kids. He'll pick him up if I need him to. He does chores around the house, all those things.
Erica: Right?
Amy: So I
Erica: have no complaints there. But, like, today, no one's discussed who's picking up my kid. Who's doing it? A 100% me. You are.
Erica: Like, a 100% me. And if I couldn't, by any chance, I would literally have to ask him, can you get our kid today? But like, otherwise, the assumption is that I'm doing it.
Amy: Of course.
Erica: And I mean, it's one of those things where he and I have had these conversations before where he's like, you just have to ask. And I'm like, but why do I have to ask? Like, why aren't you just volunteering and saying my schedule's wide open all week. I'm gonna get the kids. Right.
Erica: Absolutely. Absolutely. And it's because you're the mom. I mean, that's just
Amy: the simple answer is because It is. You're the mom. And, yeah, it's very, very challenging.
Erica: Oh my gosh. I once saw something on Facebook, and it just had me rolling on the floor laughing. It was some interview going around where he was saw dads with kids and he would literally go up to the dad and be like, what school does your kid go to? And the dad was like, but the kid's like, no, but he's like, Sun Creek? And he's like, no.
Erica: And they were just asking him different questions. I was like, I'm gonna do that. So I came home and I asked my husband. I was like, let me ask you a question. What's my kid?
Erica: What's, Hudson's teacher's name? He was like, I don't know, miss, like, Jones or something. I'm like, no. And he's like, dang. And then I was like, where's their doctor's office?
Erica: Not a clue.
Erica: Like all these little things.
Erica: Yeah. That I call, like, I compare it to a browser tab. Like I've got 50 browser tabs open for each kid. Allergies, doctor's appointments, dentist appointment. When do they need to bring this to school?
Erica: What day is the field trip? All of the tabs that I have to have open constantly to keep everything running. Because you have to work backwards. Right? If the happy party or whatever is on the thirty first, that means you have to order the costume by this day, but you can't do it before this day because it probably changes minds.
Erica: And you have to make a big deal. That's true.
Amy: Working it back and the husband
Erica: no. We'll not even he'll be like, on the thirtieth, be like, what? We have a party tomorrow? And that's true.
Amy: I will say there was one thing that I sort of gave up probably when my kids were in grade school. I gave up trying to present as, like, the perfect mom. Right? I'm not good at baking. So picking up cookies from the grocery store is fine.
Amy: Right? So those types of things I sort of gave up because Yeah. For many years, I tried to do everything and I just I didn't enjoy it and I didn't wanna fake it anymore. Yeah. And it just it caused so much stress to try to be everywhere all the time being perfect.
Erica: We used to when we were kids because my mom was a nurse and she worked all crazy different hours, sometimes night shift, sometimes three twelves, whatever. And, she, I had a stepdad too, but so as the mom, she did all of the things. And I remember she instilled like the fear of God in us that if we did not get to that party signup sheet for school that they would pass around to sign up to bring paper plates or like paper goods sheet, what's gonna kill us? Not putting anything together. Better get to that nappy client list.
Amy: I'm hoping I love it. But along the lines of the browser tabs, this is this is something that we started doing, my husband and I, and it's a question that I think is really important to ask. And we started doing this here with my team as well in marketing is before you leave to do something, before you leave for the weekend, before you leave for the day, or just as a courtesy, ask this very powerful can change your marriage, I'm telling you. Is there anything that I can do to help you before I go to bed? Is there anything I can do to help you before I go visit my friends?
Amy: Whatever it is. Because I think that women have felt that a long list of things that need to get accomplished and we don't often communicate it. But then when we don't get the help, we resent it. Yep. Right?
Amy: And sometimes just throwing that question, my husband asked me that question. I just feel like, Yeah. Could you take the dog out in the garbage when you go? And it just releases all of that. I'm doing this all on my own.
Erica: Or the feeling of, like, I have to ask you to do something because that can get obnoxious too. Right. I always have to ask you to take the draft out. It comes every Tuesday. Life Exactly.
Amy: I love it. I love it.
Erica: Yeah. That's a really I think, like you said, you could you do it with your team, but, like, your marriage, wherever you are, just like, what can I do to make your life easier today? Exactly. Is it pick up a kid? Is it you hit the post office?
Amy: What are you with your husband today? Yes. If you could pick up from school today,
Erica: that would have been a lot. Exactly. No. That would be that would be a game changer. One thing too is being okay with how other people do it.
Erica: But and that kind of ties in with that being the perfect mom and, like, the perfect everything because let's pretend it's the Halloween party again. Right? Like, I'm saying you gotta go all the way back here and do it all this way so that it can be the perfect Halloween costume for him. He'll be happy. Everything will be great.
Erica: When reality is, like, if there's no costume on the thirtieth and you have to go to the Walgreens and pick out whatever ninja costume is left, like, that's what you're gonna have. And, like, would it be alright?
Amy: Yep. And in most families, I think too, people do things differently. My husband folds a laundry. His process for it is very different than mine. Right?
Amy: I think mine's more efficient. I think mine is better. But at the end of the day, if he's gonna fold the laundry,
Erica: You gotta step back. When I complain about them. I'm just grateful that it's being folded, not by you. Exactly.
Amy: So I'm, I'm fine with that. I'm, I'm absolutely fine with that. But yes, it, it, it takes a long time to learn those things in, in any relationship. But yes, letting go of, of how it's done and just being grateful that it is done is good work.
Erica: Yeah. Yeah. And I do think that that's probably something that evolves over time and that you learn to it. But I do think that is such a heavy load on working moms who, like you said, they have this whole, I should be home all the time with my babies, doing all of the mom things and taking them to the park and making sure they're doing the baby Einstein and whatever. And then also the mom who wants to be a professional all day.
Erica: I mean, like I remember really just hating the fact that I would have to walk out of some meetings at the end of the day because I had to get in the car to get to daycare on time to pick them up on time.
Amy: Like that is I completely understand that. Yeah. Yeah, absolutely. And that again just goes it's being it's two things that you're trying to make with that just don't fit.
Erica: Well, and it was never the men leaving. It was never ever, ever the men saying like, guys, I have a hard stop at 05:00 because I have to make it to daycare. He was never the man saying that. And a lot of them in my world, they were all dads. But like what you were saying earlier is like a lot of times that female career comes second to the male career in the household.
Erica: And I think it sometimes just happens naturally because we want to be the ones picking them up. Like, I loved that piece of it. Yeah. That's I also sacrificed a lot to do it.
Amy: It's natural though, because I think that the system is designed for that. Right? The you're gonna be in kind of a flow, I think, if you have a traditional structure where, let's say, it's dad and he goes to work at his job and mom sort of takes care of everything else. Right? That's been the way for a really, really long time.
Amy: And it's really only in the past thirty or forty years where we're starting to see that structure, it's still very much there, but things are starting to change a little bit. And I think as more women end up in leadership positions, it's going to sort of redefine what that looks like.
Erica: Yeah.
Amy: But it very much it's very much the system that wasn't designed for us, us as women, and it wasn't designed by us, us as women. So of course, it's gonna it's not gonna necessarily fit the way that we want it to. And I think that for me, being in the position that I am here as a female executive and one of the only female executives in this company is to try to raise some awareness of that and create a path for other women in the company. And I do think that the onset of motherhood is one of the most vulnerable times in a woman's career because that's when she's going to be sort of reconsidering everything. Childcare, you know, direct finances, all of that kind of stuff.
Amy: And that is a time when, what a lot of women are gonna make a decision about how they go forward in their career because things just become much more complicated.
Erica: Yeah. And if you think about it, when you're having kids, you're younger, so you're not usually, right? And you're not usually that far in your career, so you're not making the kind of money that is challenging to walk away from, or maybe you're not the breadwinner. I know for me, like, I wasn't making hardly anything when I had my first kid. And I'll never forget maternity leave was, like, coming to an end, and my husband came home a day and I was just, like, crying my eyes out.
Erica: I was like, maternity leave is over. And he's like, well, we can figure out a way for you to stay home. And I was like, oh, hell no. That is not what I'm saying. He was like, I don't wanna stay home.
Erica: I can't do that. I was like, I'm just fine because it's already over. Like, the time is gone. So I didn't know that, but it was one of those things where I think it came down to like, because like daycare was pretty much almost my whole salary because it was so expensive.
Amy: I have.
Erica: What makes the right choice for your family? A lot of people have to think about that. And I actually I have to figure out where I found the research, but it was talking it might've been lean in or something like that, but it was talking about the amount of income and how much you set yourself back if you do decide to stay at home from a financial perspective. And this data is older, but it talks about everybody getting incremental increases year over year. And so when you leave, if you come back in kind of where you left off, like you're, you're ending up, the gap is huge.
Amy: It is huge. And I
Erica: don't know that there's a, a method or a way to really kind of set into motion how to rectify that, you know, that you can come back and make those gains without a lot of sacrifice somewhere down the road.
Amy: Exactly. And again, I think the childcare the affordability of childcare. And this is not a political statement. Mhmm. It's just a statement of fact.
Amy: I mean, if we had more affordable, quality childcare in this country, I think that would be a game changer for the economy. It would be a game changer for businesses, large and small, and it would be a game changer for women and children and dads
Erica: in the family.
Amy: And it's absolutely. It would it would it would change it would drastically change the nature of the workforce, I do believe. But absolutely, that that's a that's a huge consideration, or especially if you're having children early in your career because you're not established. You know? And you also can't necessarily ask for everything that you need from your employer because you might not have the position or the role where I they see you as that valuable that they would make
Erica: All the accommodations. Their accommodation.
Amy: That's exactly right. Yep. Yeah.
Erica: And then on the flip side, when you have them, when you are farther along in your career, there's the pressure and the stress to get right back into it. And we need you. So be here.
Amy: That's right. You know
Erica: what I mean? We can't win, but it is know. You know, because I have seen some women who've come and had kids later in life and it's challenging for them for a whole different slew of reasons. But in the professional space, it's like, if they're a director or a manager or a leader, like, I've got one woman right now out on maternity leave and she's like, I need to do people's performance reviews. And I'm like, you are out.
Erica: Like, no. Nope. I don't do it.
Amy: We're not even we're
Erica: not even we're passionate about our team. She wants to and it's a hard, where do you draw the line?
Amy: It is. And I think culturally, more organizations are starting to understand the importance of taking maternity leave and taking paternity leave and family leave and all of that, but also to not just offer those in terms of policy, but to create a culture where that is, normalized, it's expected, it's encouraged, it's supported so that when that person comes back in after a period of time away that it isn't the rest of their team that was picking up
Erica: up
Amy: the Slack when they were gone. So that is that is something that I'm starting to see too, and that I think those are really, really positive signs.
Erica: Yeah. One thing I have no knowledge or experience in, but, I've gotta look into it more is women in other countries and, like, Europe get almost an entire year off in some cases. Imagine. Oh my god. I don't.
Erica: I don't. I like I said, I have no knowledge nor do I have any experience at, but I know women do it and I know they love it. And then I know they go back to the workplace, but, like, I'm sitting here thinking my brain was mush after, like, ten weeks.
Amy: I don't know. A year is an awfully long time. And I think it it's and I see both sides as a as a as a woman and as a mother, that sounds so awesome to not have to worry about your job situation for at least a year and take the time to dedicate to your family. As a leader in a business, I'm like, oh my God, what would we do without that person for a year? Right?
Amy: Like how do we deal
Erica: with that?
Amy: Because sometimes three months or a couple months or weeks or whatever it is, feels like a really long time. It feels problematic in the sense, like how do I because you can't go to your shareholders or your board and say, but we have a couple of people out of maternity leave or leave or leave.
Erica: Or the whole quarter.
Amy: Adjusting your expectations. Right? You have to get the job done. And, so I definitely see both sides, but I feel like there's some interesting work in there to figure out how to just be better. Yeah.
Amy: I agree.
Erica: So like this newfound freedom that you have, you're over the hump. You're on the other side. What? I mean gosh. I mean, I do I'm imagining the feeling of it for myself.
Erica: Right? And I'm it almost feels like it would just be like this big breath of space. Like, how does it feel to you? Hey there, listeners. If you have ever felt like you're stuck in a place, held back by self doubt, perfectionism, or that pesky inner critic, you're not alone.
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Amy: Well, I describe it almost like being shot out of a cannon. Yeah. I mean, I hear people talk about empty nest syndrome. I I'm not experiencing that. I will miss my children so much when they're when they're both at school again.
Amy: But I don't know what's in my future, but I also feel I'm in my late forties, and I feel like this is my time. It's my time. I wanna see what I can do. I wanna see what I can accomplish and where I can go. And I'm very, very excited about the adviser role at, the University of Vermont Grossman School of Business.
Amy: I'm very excited about that. Chief, chief.com is a great organization and network to be associated with, and I'm meeting so many exceptional women who are doing just exceptional things in their lives, in their businesses, in their careers. So I spend a lot of time sort of learning from other women in that organization. I don't know, but I just feel excited.
Erica: It's awesome. Cause I mean, my mom, her favorite quote is always like the sky's the limit. Oh, and it really does feel like it just opens up this whole other possibility, this realm of like what's possible. Right. Exactly.
Erica: In the best way. So I think it's so awesome because I love, I love the spin that you're putting on it. Right. Because I hear so many times the moms who are just like, I never want my babies to leave. Yes.
Erica: I feel that sometimes, but let me tell you lately, they've been on my last nerves. But, but yeah, I just love the spin because it is a new time and you are gonna have so much more time for yourself.
Amy: It is. And I feel like I'd love to be younger, honestly. I feel like I'd everybody would. I feel like I'm playing a little bit catch up in my career and Yeah. Simply because I chose a different priority because I felt like I couldn't be the mother that I wanted to be and also to do it all.
Amy: So I feel like I'm playing a little bit of catch up, but I'm so excited to see where it can take me.
Erica: Yeah. It's like this new opportunity.
Amy: It really is.
Erica: Yeah. Opportunity to do it. So what kind of advice would you give, I don't know, someone like, I'm not I wouldn't necessarily say I'm playing catch up, but I am in that sticky floor of motherhood where I feel like I am not getting anything done sometimes. And the other day sometimes I'm like, yeah. Well, I will give you the perfect example because this happened to me a couple weeks ago.
Erica: I had, like, this jam packed schedule all day from, like, meeting to meeting kinda day. And it was a Tuesday because my daughter had swim, and I was like, I have to leave the house at this exact minute so that I can get to the daycare and get her changed and get to swim on time. And I have like, I hate being late. It's my sticky, like, yes, my entire sticky thing. Like it drives me nuts if I'm late.
Erica: So of course this one meeting was a very the last meeting of the day was a very heated meeting that went about five, ten minutes over. Of course. So I'm like, okay, I could still make it. So I'm running around the house, changing, grabbing all the things. And of course that day I didn't have a swim backpack either.
Amy: So I'm
Erica: doing that and I get in the car and then of course I'm in the car and my boss calls me. So then I have to talk to my boss about the very tenuous meeting that we had earlier with some other people and what we're going to do next. And I'm sitting outside the daycare and I'm watching the clock and I'm like, okay, finally hang up the phone with them. I grab our swimsuit. I go into the daycare and my daughter looks at me and she's like, I don't wanna go to swim.
Erica: And I was like, of course. Of course you don't.
Amy: That makes all the sense of the world.
Erica: What? Fine. We're what? It's just gold. We're just gonna take the l.
Erica: We're gonna take the l of the loss. And I was like, we're not taking a swim. What? And we're still doing Chick fil A for dinner. So I literally said, okay.
Erica: You know what? We don't have to. And I put her in the car and I took her home and I was like, this is just one of those days. We'll call them mom.
Amy: I think that was the right decision. I do. At that point, absolutely. I think that showing yourself some grace. And giving up trying to be perfect and realizing that it isn't a failure that you can't do it all.
Amy: Yeah. Right. It's not a failure. It's just it's the complexity of being wanting to do well, be successful, show up at work in, in, in every way that you can and do the very same in your family life and to be there for your children and manage the packing of the swim bag and the packing of the lunches and the scheduling and all that kind of stuff. It's, it's a lot.
Amy: And it's, if, if you get a loss like that every once in a while, oh, well, about 99% of the time you get it right. And, and to me, that's an A. Right. But you can't you have to show yourself a little grace. And I think that particularly when we're trying to be perfect at everything, we're trying to achieve all
Erica: the things
Amy: in so many different levels. Yeah. And do all the things. Yeah. Be my great one, a great CMO, or it it's just it's a lot.
Amy: It's really, really a lot.
Erica: So Yeah. And I
Amy: certainly would say show yourself some grace.
Erica: Yeah. That's certainly one of my sticky floors is just feeling like I've got to check all those things. Right? So I did my workout in the morning and I got the kids to school and I did all the things at work and now we're supposed to go to so and we don't. But it's like, really?
Erica: And I get so frustrated with myself sometimes. But at the end of the day, like, what can happen if she misses one swim class? I'm out $25. That's about it. Like
Amy: Exactly. The other thing I would say is get help. Get as much help as you can. Get your groceries delivered. Get your dry cleaned delivered.
Amy: Get help. In retrospect, I was the mom that was there after school driving my kids to swim practice and dance lessons and tennis lessons and all that kind of stuff. And I'm not sure that those were really, like, quality hours for us. I was there, and I, you know, but I don't think, at least in our family, that it was necessary for me to be the one shuttling them from this activity to the other activity. And that, again, in hindsight, was very draining for me because, again, it was always late.
Amy: I wasn't giving myself enough time. I was rushing back to work or trying to do this project or that project, and I got a kid on this side of town, another kid on this side of town. Really, I should have just asked for some help or hired some help to do that because me being their mother, other than just being present, was not I wasn't really contributing anything other than a ride.
Erica: No. I mean, what you said there, like, about the activity having quality really kinda hit home, because I do like to be present for all of the things. Right? And maybe just taking a minute to take stock of, like, which one of those activities truly adds value to your day or like creates the memories. Right.
Erica: And the first thing that I think of is shoveling her to swim and throwing her in a swimsuit and throwing her into the pool is not a quality activity. Right. But like having those twenty minutes at the end of the day to read them books and tuck them in at night, that is something that brings me joy and quality. Right? So like, I think that's a good piece of advice for people like me.
Erica: And in my phase of being like, okay, take a minute. Is this like a is this quality adding
Amy: or is it quality subtracting?
Erica: So that that's a gem. That one hit home for perfection. I put a star on it next to my paper.
Amy: Awesome. I'm so glad. I am so good.
Erica: Good. Well, Amy, one question I always love to ask is where can people find you? I'm very big on networking. I'm very big on connecting in the community. So where can people find you?
Amy: Well, LinkedIn is one of my very favorite social media platforms. Mhmm. I check it first thing in the morning. I check it a couple times during the day. I love LinkedIn.
Amy: Be happy to connect with people there.
Erica: Awesome. Well, I will put your LinkedIn in the show notes. But, Amy, thank you so much for
Amy: your
Erica: time today. It was such a pleasure talking all things motherhood and the sticky floors of you.
Amy: I love it. Thank you so much. This was this was a lot of fun.
Erica: It was. Thank you.
​RESOURCES MENTIONED IN THIS EPISODE:
- Ready to stop doing it alone and get into rooms of power? Join HER Collective, Erica's community for ambitious women in corporate America.
- Never miss an episode of Glass Ceilings & Sticky Floors.
- Get Erica's book Glass Ceilings and Sticky Floors and start clearing your own.
- Amy Reinert on LinkedIn, her favorite place to connect.
- Chief, the private network for executive women Amy belongs to.
- The University of Vermont Grossman School of Business, where Amy serves as a board advisor.
- The 2025 mental load study from the University of Bath, on the 71% mothers carry.
RELATED EPISODES:
FREQUENTLY ASKED QUESTIONS:
What is the mental load and why do mothers carry more of it?
The mental load is the invisible thinking work of running a family: the scheduling, the planning, the remembering. Erica calls it having 50 browser tabs open for each kid. A 2025 University of Bath study of 3,000 US parents found mothers handle 71% of it and 79% of the daily recurring tasks, while fathers concentrate on episodic work like finances and home repair. It is unpaid, unassigned, and almost never discussed out loud.
What does the other side of motherhood mean for your career?
Amy Reinert uses the phrase shot out of a cannon. Once her children were grown, the decisions about her career stopped being complicated by who was picking up whom, and she found a freedom she had not had in fifteen years. She is honest that some of her earlier choices cost her professionally. She is also clear that in her late forties she is not done, she is starting.
What is a sticky floor for working mothers?
A sticky floor is Erica Anderson Rooney's term for the limiting belief or toxic behavior keeping you stuck, coming from inside rather than from the system above you. For working mothers it is most often perfectionism and the belief that you should be able to do it all without help. Amy's answer to it is to stop faking it, buy the cookies, and get as much help as you can afford.
MORE FROM ME
Follow me on Instagram @ericaandersonrooney and @joinhercollective
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Hi, I'm Erica!
In the last 15 years, I climbed to Chief People Officer, 6x'd my income, walked away from a culture that stopped matching my values, wrote two books, and built HER Collective to help thousands of women rise to power and lead in the age of AI. I've learned a thing or two about smashing ceilings and closing gaps, and Glass Ceilings & Sticky Floors is where I open the playbook, the receipts, and the real stories to share it all with you.
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