From Straightening Her Hair to a $2.6 Billion Exit: Tricia Montalvo Timm on Owning Her Identity
Have you ever straightened a part of yourself, literally or figuratively, just to feel safe enough to walk into a room? My guest this week, Tricia Montalvo Timm, spent decades doing exactly that, and she still became general counsel of Looker through its $2.6 billion sale to Google, then landed on a corporate board and cracked venture capital too.
Tricia is a first-generation Latina, the daughter of immigrants from El Salvador and Ecuador who worked multiple jobs so she could get a good education, and who encouraged her to assimilate so people wouldn't hold her background against her. So she did. She straightened her hair. She changed how she spoke. Hollywood even told her to change her name during a childhood acting stint. For twenty years in Silicon Valley law and enterprise software, she was, in her words, an other.
She calls it code-switching, the armor of adapting to fit a room that was never built for you. Erica calls the same thing being the chameleon, and Tricia loved that image so much she almost put one on the cover of her book, Embrace the Power of You. Both words describe the same exhausting math: you climb the ladder, but the people around you at the top never actually meet you.
Tricia's path is rare for a reason. Lean In's State of Latinas in Corporate America report found that only 1% of C-suite executives are Latina, and that Latinas' representation drops 78% between entry-level roles and the C-suite, the steepest decline of any group tracked. Tricia hit that wall around year twenty of her career, when imposter syndrome and a total lack of executive presence forced her to ask why, and the answer was that she had never let anyone see who she actually was.
If you have ever wondered whether the parts of you that feel like liabilities at work might actually be your asset, this episode is your answer. Tricia's advice to her younger, hair-straightening self: you are enough exactly as you are, and your background is not a disadvantage in the room, it's the perspective the room is missing.
TRANSCRIPT:
Erica: Hey, girl. By now, you know I have Her Collective, my online community for ambitious women who are done doing it alone. Her Collective is for the women who are smart, capable, and driven, but they find themselves stuck on the sticky floors like self doubt, burnout, and waiting for permission that quite honestly never comes. Inside HER, you get more than motivation. You get real support, real strategies, and real momentum.
Erica: We work on things like clarifying what you want now and what's coming next, building confidence without burning yourself out, navigating hard conversations, career moves, and leadership moments with clarity, and surrounding yourself with women who actually get it. This isn't about hustling harder. It's about moving intentionally with the right tools and the right people in your corner. If you're ready to stop spinning, start choosing yourself, and build a career in life that actually feels aligned, I'd love to welcome you inside her collective. You can learn more and join us at www.joinhercollective.com.
Erica: Because honestly, girl, you were never meant to do this alone. I wanna ask you a serious question. Have you ever struggled to show up as your authentic self at work? What about with friends? Maybe you've even felt the struggle with family members.
Erica: And I get it. I've been there too. Which is why I brought Tricia Montalvo Tim, a first generation Latina executive, board member, investor, and author to this podcast. Tricia is one of the few Latinas to have attained the triple achievement of reaching the c suite, joining the boardroom, and cracking the venture capital ceiling. She has risen through the ranks of Silicon Valley, advising high-tech companies, both big and small.
Erica: And her twenty five year career culminated in the sales of data analytics software company Looker to Google for $2,600,000,000 So if it pains you to show up as your full self, if you keep a piece of you hidden away, listen in as we talk about how you can start to reveal your true self at work, especially if you've kept it hidden away for so long. We bring our best selves to work when we bring our whole selves to work. But often, a feeling of otherness, whether that's because of race, gender, class, or sexual identity can stifle this authenticity.
Erica: Today, we have Tricia Montalvo Tim, author of embrace the power of you, with us to share her story of otherness and how she stepped into her full self, paving the way for so many to follow. Tricia, how are you today? I am so glad you're here.
Tricia Montalvo Timm: Oh, thank you, Erica. I'm excited to be here. I am doing great. I'm excited for this conversation.
Erica: Oh, me too. So not everyone may be a raving fan of you yet like I am. But can you tell us a little bit about who you are in your journey?
Tricia Montalvo Timm: Yes. Well, I'll tell you a little bit about my professional background and then my personal background because I think they're both important. Professionally, I've been working in Silicon Valley for over twenty five years. I started my career, in a large corporate national law firm, representing small to large global companies in m and a, IPO's, venture financing, everything corporate. I was a corporate secrete securities attorney.
Tricia Montalvo Timm: And then from there, I spent most of my career, in house as a corporate attorney, from small start ups to large multinational corporations and everything in between. And my last, operational role was as general counsel of a company called Looker. We were a data analytics company, which we sold to Google, in 2020 in a very nice exit of 2,600,000,000, which, you know, was a required global antitrust review and and all the things. So, and from there, I pivoted. I'm now sitting on a corporate board.
Tricia Montalvo Timm: I sit on the board of a company called Salsify out of Boston, and I serve on several nonprofits, and and I wrote this book. So I've had a phenomenal career. And I will mention in between that in between all of the rising up the corporate ladder, I also was a stay at home mom for a year. And I also ran my own consulting business for about six years when my kids were little because there was very little flexibility at the time in the corporate world. So, my new family was important to me.
Tricia Montalvo Timm: So I figured out a way to be able to stay in the game and also, raise my kids when they were little. So on the personal side, I'm a first generation Latina. My mother is from El Salvador. My father is from Ecuador. They came to this country and met in Los Angeles where I was born.
Tricia Montalvo Timm: But education, like many immigrants in this country, education was the key to success. And so they invested, worked multiple jobs to ensure that we got a good education. And they moved us out of the city into the suburbs where suddenly, I found myself as one of the few Latino families in a predominantly white community. And from then on, sort of, you know, they had faced a lot of discrimination. And so you might be having a fixed Spanish accents.
Tricia Montalvo Timm: And so they encouraged me to assimilate. They thought that it would be better for me and I have more success in this country if I just blended in. If, you know, people didn't know where I was from, if people wouldn't have bias, or discrimination against me. And in some ways, they were right. It did definitely propel me in a lot of different ways, but it also set in at a very early age that somehow being Latina, was a disadvantage.
Tricia Montalvo Timm: And there were many messages along the way from, you know, that message to, early in childhood. I did some acting and, you know, Hollywood told me to change my name because I was being typecast from the workplace being, you know, hearing derogatory comments and all the things, media being invisible or being stereotyped as, you know, Latinas as the cooks or the nannies or all these messages that sort of come in over a lifetime really created fear for me to show up proudly as a Latina in a predominantly white space. I was in a, role as a corporate attorney in enterprise software where it's it's still predominantly white male. So, so I was another for most of my life and career.
Erica: I love it. That is extremely helpful in understanding what this book might be about. And one of the very first questions that I wanna ask is because in talking about getting comfortable showing up proud, that was something you said, and it struck me. How do you start to embrace that and start showing up being proud about it when you've spent so long trying to hide those pieces?
Tricia Montalvo Timm: You know, it for me, it took a long time, and part of the journey was really recognizing I was even doing this. You know, this whole process of adapting and fitting in became so normalized in who I was. I didn't even recognize I was putting on this armor every day that I was going to work, every day that I was going out in spaces where I was an other. It was just this armor that I put on to protect myself. Strategies and normalization of behaviors and, you know, I would straighten my hair because that felt more professional.
Tricia Montalvo Timm: What I wore, what I said, what I, you know, my interest, all of them I, just so desperately wanted to fit in. I kept looking around and saying, okay. What is everyone around me doing, looking, like, saying, and I will be that? Because, therefore, I will be accepted. And so that, you know, that's it's called code switching, but that adapting and that fitting in process, it is emotionally and physically exhausting over time.
Tricia Montalvo Timm: You can do it in, you know, for days on end and and in my case, decades, but eventually, it becomes exhausting. It becomes too much. And, you know, everyone's on a different journey and when that is. But for me, it happened, probably twenty years into my career. And so, I decided I just can't do that anymore.
Tricia Montalvo Timm: And I I didn't I just knew that I was unhappy. I was struggling. I was, not showing up fully. At that point, I you know, with twenty years of experience working with global companies and high-tech companies, I should be confident. I should be, you know, being comfortable being in executive level positions, but I had, at that point, really had suffered from imposter syndrome.
Tricia Montalvo Timm: I, you know, didn't have confidence. I lacked executive presence, all the things. And so I be I started on a journey of why. Why did I not have executive presence? Why did I not feel confident?
Tricia Montalvo Timm: Why do I have imposter syndrome? And then and unpacking that, I realized it was because I wasn't showing up as myself, and I couldn't feel like I belonged in the room. And when you don't believe that your experience, your lived experience, your background fully contributes to the conversation, then others around you can't either. So that work begins with you.
Erica: Absolutely. I talk a lot about being the sober executive, which I should brand that because it's very interesting. Because when we go on these executive round tables or meets, I mean, everybody meets for happy hours, and that's cool. I'm fine being around all that, but the level of otherness that I feel because I have to, air quote, explain myself
Tricia Montalvo Timm: Right. Right.
Erica: Is exhausting. And in the beginning of my sobriety journal, I would often fake having a drink Mhmm. Because it just felt easier. And you're right. Like, you can do it in these little stints, but then you're like, I gotta make it through this.
Erica: I gotta get through this. Versus now when I just show up and I'm like, I will have a sparkling water, or can you get me that without alcohol in it? It's so much easier. It's freeing. Right?
Erica: Very freeing. But I also recognize too, though, that I sit in a position of power being a chief people officer and that it is much easier for me to shut someone down who might be coming at me in a negative way where so many others may not.
Tricia Montalvo Timm: Yes.
Erica: So how would you or what would you say to someone who might not be in a position like you or I from an authority standpoint? How can they kind of shut down people like that who are maybe saying things maybe they mean a derogatory. Maybe they don't. Maybe they just don't know any better. You know?
Erica: What can they say or do?
Tricia Montalvo Timm: Yeah. And and, you know, I think at this point, a lot of, well, I mean, there is, you know, clear bias in some ways, but there are a lot of it is unconscious. You know? I think people genuinely want to do the right thing and and learn, and and so, I recognize that as well. You know, having this podcast, these conversations are so important.
Tricia Montalvo Timm: And I think that times have changed while we need to make more, you know, continue to make progress. Things have changed, a bit where in, some organizations and in some conversations, we're normalizing some of these conversations, which helps create the space for somebody to show up authentically. So I think it's a, you know, a two pronged approach. Right? It's doing your own work so that you have the courage to show up authentically, but it's also each of us as leaders, each of us in our organizations creating the spaces that allow the psychological safety for people to take that first courageous step.
Tricia Montalvo Timm: And so for those of us that are leaders and allies, recognizing that otherness exists. And so when we're planning events, for example, why does it always have to be happy hour? Why can't it be, you know, mid afternoon lunch? So being conscious of what people that have a different lived experience might react to certain things. And so cultural awareness programs, storytelling programs, mentorship, all of those programs and activities help create awareness and create psychological safety for someone to take that first brave
Erica: step? Yeah. One of my favorite activities that we did at my company was, I believe it was Jamaican American Heritage Month. And we put out a call to anyone. If you fall into this category and you want to share a story, we'd love to hear it.
Erica: And one of the questions that we asked that was really powerful, I thought, was what is something that nobody knows about your culture or you that you wish they did.
Tricia Montalvo Timm: I love that.
Erica: Got so many interesting answers, but we just created all these beautiful infographics and sent them out really educational awareness and also just honoring their culture and who they are.
Tricia Montalvo Timm: I love that. Yeah. I love that. And that's similar to the storytelling programs that I've seen where you you don't, you know, you don't know a colleague that's worked with you, you know, sat by them for five years. And until you hear their story or their culture or what happens at home, you're like, wow.
Tricia Montalvo Timm: I didn't even know that. Like, how beautiful that is, or we have something similar in our culture. Let's let's connect. You know? And I think at the end of the day, you know, we are human beings.
Tricia Montalvo Timm: We like to connect with people and belong, and there's so many ways that we could connect with each other. But if people have that armor, they're trying to fit into whatever they feel the dominant majority situation might look like. We're not even seeing that piece of them. And I think that's a tragedy because you're not, getting that perspective from that individual into the workplace.
Erica: Yeah. One of the pieces of work that I really had to do on myself was you called it code switching. I grew up calling it being the chameleon in the room. Right? I could fit into any situation, but I looked at it as such a positive.
Erica: And there were things about it that did help me get ahead in my career. I was able to mold into any group and make connections. But, again, to your point, after you do that time and time again, you realize that, sure, maybe you've climbed up the ladder and you're hanging out with all these people that you wanted to be hanging out with, but do they even know who you are?
Tricia Montalvo Timm: Yeah. And do you feel comfortable? Right? I mean, just a general sense of, you know, when I'm in spaces right now with women of color, the common theme I hear is it's not until we get home that we can just relax. Right?
Tricia Montalvo Timm: You just you know, you know, physically, their bodies are, like, up here and then, like, oh, I can relax. And, and I think that that's an important piece if we're not feeling confident in those spaces. But, you know, I I loved your, comment about being a chameleon. You know, when I was thinking about different designs for my book, one of the early things was a chameleon on the front cover, because it is this, like, you're there, but you're not there. Right?
Tricia Montalvo Timm: You've adapted. You've just you're just kind of hiding, right, within the different environments. And and it is exhausting, but at the same time, I'll tell you there is a piece of me, and I think a a leadership skill that I have is really having, you know, a, you know, a high EQ. I can read a room, be because I had to for so many years. I I can understand, you know, and I'm I think, you know, we can take that skill that we use as a strategy and, really think of it as a as an asset.
Erica: I love that. I love that it was almost a chameleon too.
Tricia Montalvo Timm: It was almost a chameleon. So
Erica: how can someone continue to show up as their whole selves or even start to show up as their whole self if they don't feel that it's safe to do so? Because we know there are so many companies out there, so many people out there that do harbor true discrimination.
Tricia Montalvo Timm: Yes. Yes. You know, I think the first thing to do and I have I have a chapter in the book called, you know, the finder toolbox. And one of the tools, is find your people. And I think there are different types of people that you need in your life on this journey.
Tricia Montalvo Timm: There is you have to find people that are your personal champion. So whether that's, a family member, a friend, an executive coach, a mentor, a therapist. You know? Somebody who sees you, values you, reminds you of the value you bring to an organization, to an our, conversation because oftentimes, that's the work. We don't believe we're enough, and we need someone to remind us, you know, when we stumble upon those moments in our life.
Tricia Montalvo Timm: So one is just kind of support yourself. Another thing I know, we hear a lot is having your own personal board of directors, which again is just a little an extension of that. Have several people, in your life that are, serve in that role. The second thing is find your community. So external organizations or, you know, I know a lot of organizations now have employee resource groups or affinity groups.
Tricia Montalvo Timm: Those are extremely powerful, because you are then around people that have the same lived experiences and that are have the same day to day challenges that other people may just not understand. And it's not anyone's fault that they don't understand. It's just they don't they they haven't walked in your shoes. And so when you're surrounded by those people, one, you just feel seen. You just feel validated.
Tricia Montalvo Timm: Like, oh, okay. Like, that comment that so and so made, it bothered me. Am I being too sensitive? Or maybe I shouldn't worry about it, and someone else saying, no. That I can see why that hurt, or I can see why that impacted you.
Tricia Montalvo Timm: It makes sense. I mean, really feeling seen is so powerful. So, you know, for me, for example, I remember the first time I walked into a there's an organization called Watermark back in the day, which was a women's organization. And walking into a room with 2,000 women, it was the first time I had been in a room with all women, and it was so powerful to hear that they struggled with the same things that I struggled day to day. So finding external organizations and becoming a part of them, will really help on this journey.
Erica: Yeah. That has been extremely helpful for me with chief because Yeah. I live in Suburbia South. Right? Most of the women are stay at home moms or they work part time and they play tennis, and that is great.
Erica: I rely on them to pick my kids up.
Tricia Montalvo Timm: Yes.
Erica: Time. So I'm not knocking anybody. I need them in my village.
Tricia Montalvo Timm: Absolutely.
Erica: When I would be talking about the stressors of my day and EBITDA and this, it just it wasn't computing. It wasn't a a conversation we could have hanging out over dinner. And so being able to just connect to just commiserate together and celebrate. Right? If you are landing another big promotion, I would have people ask me, like, aren't you happy though where you're at?
Erica: Like, isn't that enough?
Tricia Montalvo Timm: Right.
Erica: You know? And I'm like, it's more than enough. And when you're with those like minded people who believe in that same level of continuous growth, it's so much easier to connect.
Tricia Montalvo Timm: It is. It is. Absolutely. Yeah. You need your people.
Tricia Montalvo Timm: So
Erica: Yeah.
Tricia Montalvo Timm: Community, your village, all of it.
Erica: Yeah. I will share this too because this was really helpful in my journey of owning my otherness was and this is from my therapist. She said that not everyone needs to know your whole journey.
Tricia Montalvo Timm: Mhmm.
Erica: And that was so powerful for me because when I started really stepping into my otherness, I kind of had this urge where I was like, well, I'm just gonna have to explain everything to everyone and tell everybody everything. And she's like, no. You don't wanna do that, Erica. Like, you could just reveal what you wanna reveal when you wanna reveal it. And I was like, oh.
Erica: And so it was very powerful to know that my story was mine, and what I want to share is up to me.
Tricia Montalvo Timm: Yeah. And I think the key point there is agency. It's making sure that you have agency over your story and the timing of that's of when you're gonna tell that story. I think that having agency around when you tell your story and who to tell it to is critical. People have to earn the right to hear your story.
Tricia Montalvo Timm: And if you feel that you're in an environment where that story isn't going to be held in a safe way, it's okay to make the choice not to tell it. Now it might not be a place where you're gonna feel deep connection over time, and so that's a decision you have to make on how long you stay there. And you might stay there a while. There might be good professional opportunities and and and other things. But telling your story is is requires a ton of vulnerability.
Tricia Montalvo Timm: So, you know, having agency over it and also having the support system around potential backlash. So let's say you know that environment might be safe, but you still want to share your story, you're in that place where you're you're comfortable sharing it, and you're aware there may be backlash, do you have the tools to handle that backlash? Do you have the village that you can come back to and say, this is what happened. This was a really hard day, and have someone say, I I hear you. I see that.
Tricia Montalvo Timm: But, you know, the larger journey here for you is the impact you're making on the employees and the culture of that organization. You're a role model. You know, whatever the things that you need to hear to encourage you to have the courage to continue to tell your story. But, you know, I think that it it's important to recognize where you are in a season in your life. Let's say you have all the tools, but you have two toddlers at home.
Tricia Montalvo Timm: Well, you know, I know when I had two toddlers at home, I'm just trying to get through the day. You know, I'm not fighting, you know, racial justice at work. I just don't have the bandwidth. You know? So, you know, there we go through different seasons in our life, in our career.
Tricia Montalvo Timm: And I think the key is recognizing where you are in that space.
Erica: Hey there, listeners. If you have ever felt like you're stuck in a place, held back by self doubt, perfectionism, or that pesky inner critic, you're not alone. We all face those sticky floors that keep us from reaching the heights we dream of. But guess what? It's time to shatter those limiting beliefs and toxic behaviors to uncover infinite possibilities.
Erica: My book, Glassy Leads and Sticky Floors, is your ultimate guide to smashing through barriers, overcoming limiting beliefs, and stepping into your full potential. This book has been endorsed by none other than the great Mel Robbins, best selling author and motivational powerhouse. It's also been featured in Success Magazine, so you know it's packed with insights that work. Inside, you'll find real life sticky floor stories, practical strategies to help you navigate your own sticky floor moments, and a whole lot of inspiration to keep you climbing. This isn't just a book.
Erica: It's your roadmap to success, confidence, and freedom. Grab your copy of Glass Ceilings and Sticky Floors today at www.ericaandersonrooney.com. Whether you're in the boardroom, the classroom, or just starting out, this book is for you because no one, and I mean no one, deserves to stay stuck, no one deserves to feel small, and you have glass ceilings to shatter. Let's do this. I do love that, and that's so true because it's not always the most important thing is to just come out with this story.
Erica: Yeah. You're all in the trenches doing something else, and that's totally okay.
Tricia Montalvo Timm: Yeah.
Erica: Yeah. And I think what's so important is just focusing on doing the work. The organization's doing work. Every individual who has otherness doing the work even though it's exhausting because without that, we're not going to see the change. It takes both sides of the coin to really drive that change forward.
Erica: And I read a ton of these books all about women in the workplace, which you talk about a ton of in your book. And, you know, we work in corporate America, which is by men for men. So none of, you know, none of these it's like an infomercial.
Tricia Montalvo Timm: I know.
Erica: Yeah. By men for men.
Tricia Montalvo Timm: Yes.
Erica: But none of the policies support women. None of the policies support moms. What we also have to realize and what I've been doing a lot of work around is that we also have to support men too because if we don't have full parental leave for both genders
Tricia Montalvo Timm: Mhmm.
Erica: The man will never be able to step up to help the woman.
Tricia Montalvo Timm: Right. No. I I agree. And giving normalizing parental leave for for both genders. I remember a powerful moment at my last company where we hired our chief customer success officer.
Tricia Montalvo Timm: He, was a man. And he two weeks into the job, he took three month paternal leave. And, you know, he negotiated it coming in. And I I just remember looking at that and thinking how powerful that is for all the other women to see that he values being at home, supporting his family, bonding with his kids, supporting his wife. So, you know, I I definitely agree that we need to support our men.
Tricia Montalvo Timm: In all a lot of these conversations, men want to be our allies. They don't know where to start. They don't know they don't wanna get it wrong, so they freeze. They might do nothing because they just don't wanna make mistakes. And so I also think that working with our male allies is important.
Tricia Montalvo Timm: You know, every opportunity that I got in my career was from a white male manager sponsor. He opened doors doors for me, and so we need them in our lives to support us and open doors.
Erica: I am right there with you. Right there with you. And I I love so much of what you talk about in your book about being a working mom with a young baby breastfeeding in parking lots. I mean, doing whatever you had to do, which was extreme. Right?
Erica: Like, so many other women would have just quit and walked away. How did you find the grit, the courage, the resilience to just stay and and, you know, I don't know, grit and grin through it. Grin and bear it? What am I looking for here?
Tricia Montalvo Timm: Yo. What was I doing? Yeah. So the story you refer to is when I first had my first baby, I was in a large public software company, and I was the only woman in leadership. And so I didn't know how I was gonna do all of this.
Tricia Montalvo Timm: And I also knew that it wasn't very supported. We didn't, you know, within the management team. And when I announced my pregnancy, I finally had to. Right? Because I was showing my manager said to me, how could you do this to me?
Tricia Montalvo Timm: I've seen this movie. I know how it ends. Walked away, didn't speak to me for a week. So in that environment, I knew that showing up proudly as a working mom, talking about all the challenges of college, nursing, you know, all the things really would would be dangerous in that environment. I I'm not sure I would make it.
Tricia Montalvo Timm: I was a sole breadwinner at the time, Erica. We had decided that my I I loved my career. I was enjoying what I was doing, and so we decided for my husband to stay at home with my daughter. And so I had real fear that I would lose my job. And so, you know, one of the things I will say for people that, are others and particularly those from underrepresented communities, there's a resilience muscle that you develop over time that you don't even know you're developing.
Tricia Montalvo Timm: So you ask how did you do this. It was just, you know, whether it's that resilience muscle of I had to overcome over and over again to get to the position I was at. I also think it was seeing my immigrant parents, having to be resilient over and over again, in making it in this country. It was all of those things and and probably a little stubbornness on my part to prove that my movie would end differently. I didn't want to be that person that wouldn't make it.
Tricia Montalvo Timm: So he almost probably fueled me into proving it. But I would say I stayed too long, for sure. If I could go back to that, to that young mother, I would say, you are worth more. You deserve to be treated better. And there are other organizations, where you could thrive.
Tricia Montalvo Timm: But I, you know, I did it.
Erica: Yeah. I mean, like you said, we all do. We all Yeah. Figure it out somehow.
Tricia Montalvo Timm: I mean, we are multidimensional people, as you said. You know, we we're a parent. We're a mother. We're a caregiver. We're a daughter.
Tricia Montalvo Timm: All of these life events are happening to us. And to pretend that they're not, you're only gonna create the lying, the, you know, the hiding, the downplaying, all of these things where, where you're not gonna get genuine connection between the employee and the organization. And, ultimately, those people leave. And so what you're creating is, retention, loyalty, excitement, career opportunity. Like, you're creating a space for all these employees, to really show up as their best, when you give them grace when those challenges show up.
Erica: Oh, I love it. I love it. Well, Trisha, the one question I ask everybody in my podcast is if you could go back in time to the Trisha who's straightening her hair and doing everything to hide her amazing Latina self, what would that one piece of advice be?
Tricia Montalvo Timm: I you know, I would tell her that she is enough exactly the way she is and that her background, her parents, her family, everything, all the values, everything that be contributed to making her Tricia is incredibly powerful and an asset in an organization. You know, I have multiple identities as you, you know, you talked about, which as a as a woman, I bring a different perspective into the room. As a Latina, I bring, you know, the all the cultural and and and ethnic perspectives, especially in this growing demographic of Latinos are, you know, fastest growing demographic in our country. That's there's a huge market opportunity there that's being lost by not bringing that perspective into the room. And as a parent, you know, the parental lead policies, all the different aspects of being a parent, if I don't bring that into the office, what a disservice it is to all those that we have in organizations.
Tricia Montalvo Timm: And so I would say that it's actually your superpower and not a liability, and so let those fears go.
Erica: And, Trisha, I'm going to link your book, Embrace the Power of You, in the show notes, but where else can people find you?
Tricia Montalvo Timm: They can find me at TriciaTimm.com. But my book is everywhere books are sold, so you can find it on Amazon, Barnes and Noble, Indie. Feel free to ask for it at your at your public library, and we can get it there. But, yeah, there it's, I'm just blessed to have it, everywhere.
Erica: It's an amazing, amazing book. I think I read it in, like, two days.
Tricia Montalvo Timm: Thank you, Erica.
Erica: Thank you, Trisha, for your time today. Thank you for your work. Thank you for writing that book. It is truly a work of art, so I really appreciate you.
Tricia Montalvo Timm: Thank you. That means a lot. I appreciate it. Thanks for having me.
Erica: I am so thrilled that you tuned in today. Tricia Montalvo. Tim is just such an amazing and magnificent person. And if you are in other in any way, shape or form, whether that is race, gender, ethnicity, or like me, a summer person, I hope that you sound community in this podcast, and I hope that it resonated with you. So make sure that you are following me on Instagram, LinkedIn, and all of the socials for more content just like this.
Erica: And one last thing before you go, remember that it is time to stop putting ceilings on what is possible, and you've gotta start breaking through them. I'll talk to you next time, friend.
RESOURCES MENTIONED IN THIS EPISODE:
- Ready to build the community and confidence to show up as your full self at work? Join HER Collective, Erica's community for women in corporate America.
- Embrace the Power of You by Tricia Montalvo Timm.
- Tricia Montalvo Timm's website: TriciaTimm.com.
- Follow Tricia Montalvo Timm on Instagram.
- Connect with Tricia Montalvo Timm on LinkedIn.
- Lean In's State of Latinas in Corporate America report.
RELATED EPISODES:
FREQUENTLY ASKED QUESTIONS:
What does code-switching mean, and why is it exhausting?
Code-switching is adapting how you look, speak, and act to fit into a dominant workplace culture that doesn't share your background. Tricia Montalvo Timm describes it as armor she wore for twenty years in Silicon Valley, and says the constant adapting became emotionally and physically exhausting long before she recognized what it was costing her.
How rare is it for a Latina to reach the C-suite?
Very rare. Lean In's State of Latinas in Corporate America report found that only 1% of C-suite executives are Latina, and that representation drops 78% between entry-level roles and the C-suite, the steepest decline of any group. Tricia is one of the few Latinas to reach the C-suite, join a corporate board, and break into venture capital.
How do you start showing up authentically at work if it doesn't feel safe yet?
Tricia recommends starting with her book's “finder toolbox”: find a personal champion who reminds you of your value, find a community of people who share your lived experience, and remember that you have agency over your own story, meaning you decide what to share and when. You don't owe anyone your whole story at once.
MORE FROM ME
Follow me on Instagram @ericaandersonrooney and @joinhercollective
SUBSCRIBE & REVIEW
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts. Your support helps us reach more women who need these insights. Thank you for tuning in to the Glass Ceilings and Sticky Floor podcast. See you next week!
Hi, I'm Erica!
In the last 15 years, I climbed to Chief People Officer, 6x'd my income, walked away from a culture that stopped matching my values, wrote two books, and built HER Collective to help thousands of women rise to power and lead in the age of AI. I've learned a thing or two about smashing ceilings and closing gaps, and Glass Ceilings & Sticky Floors is where I open the playbook, the receipts, and the real stories to share it all with you.
_JPG.jpg)


