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Stuck in Unrealistic Expectations? Erica’s SNAP Method for Getting Unstuck

August 17, 2026

Erica Anderson Rooney
Erica Rooney smiling with a microphone in hand

Hey there!
I'm Erica Rooney

I'm an ex corporate girl, turned founder, and 2x bestselling author, and I help women get into positions of power - and STAY there - without burning out.

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Stuck in Unrealistic Expectations? Erica’s SNAP Method for Getting Unstuck

What happens when the woman who teaches other people to break free of their sticky floors gets stuck in her own? In this raw life update, Erica Anderson Rooney admits her book launch got pushed back eight months, from a February release to November, and that the news knocked her flat.


Between four years into her executive role, a delayed book, a new group coaching offer, and two kids freshly back at school, Erica lays out exactly where her own unrealistic expectations were showing up, in her day job, her parenting, and a social media follower count she had decided she should already have.


Her way through it is a four-part framework she calls SNAP: Stop and notice the physical sensations in your body, Name the sticky floor you’re actually standing in, Ask yourself the deep questions behind it, then Pivot toward one small action. From there she distinguishes needle-moving exercises, the actions that actually advance a goal, from busyness that just feels productive.


A 2025 study out of the University of Bath and the University of Melbourne found that mothers carry 67% more of the household’s mental to-do list than fathers, roughly 13.7 tasks to 8.2, and that higher income reduces physical chores but does nothing to reduce that mental load. Unrealistic expectations do not come from nowhere. For most women, they come from carrying an invisible list nobody else can see.


This episode is permission to admit you are not doing it all perfectly, to name the sticky floor out loud, and to pick one needle-moving action today instead of another hour of busywork.

TRANSCRIPT:

Erica: Hey, girl. By now, you know I have Her Collective, my online community for ambitious women who are done doing it alone. Her Collective is for the women who are smart, capable, and driven, but they find themselves stuck on the sticky floors like self doubt, burnout, and waiting for permission that quite honestly never comes. Inside HER, you get more than motivation. You get real support, real strategies, and real momentum.


Erica: We work on things like clarifying what you want now and what's coming next, building confidence without burning yourself out, navigating hard conversations, career moves, and leadership moments with clarity, and surrounding yourself with women who actually get it. This isn't about hustling harder. It's about moving intentionally with the right tools and the right people in your corner. If you're ready to stop spinning, start choosing yourself, and build a career in life that actually feels aligned, I'd love to welcome you inside her collective. You can learn more and join us at www.joinhercollective.com.


Erica: Because honestly, girl, you were never meant to do this alone. Oh, friend. I am so thankful you're here today. This is going to be a new kind of episode for me. So I'm a little nervous about it, but bear with me because I'm gonna share more into my life than I normally happen.


Erica: And I wanna just give y'all a life update on all of the things, and then I also wanna share a bit of where I'm stuck with my own sticky floors. Right? We all have them. And for me, lately, it has been these unrealistic expectations that I have in putting in way too much time and energy into things that don't matter and things that are not moving the needles that I want to move. Because here's the thing, I know a lot of people look at me and they see how passionate I am about growth and about gender equity and bringing more women into positions of power.


Erica: And a lot of people say to me how they think that it's so amazing about my passion and how lucky I am to have this passion. But here's the thing. This passion that I have, yes, it's real, but it does not always burn bright, y'all. And really the thing that helps you in the long term, that helps you win, is action. It's tapping into exercises that move the needle in whatever you are doing, whether that is starting your own business, working to steady your marriage, or landing that next promotion.


Erica: Passion is not going to get you there. Busyness will not get you there. Even consistency, if you're focusing on the wrong things, will not get you there. Alright.


Erica: Life update. We are gonna start there. And I really had to sit down and write out some bullet points for this because I do have so much going on. So first of all, the kids are back in school after their three weeks off from break. Thank God.


Erica: I was coming to that point in motherhood where I felt like one of these two kids was not gonna survive, but we made it and we are back and they are going to school. So we're kind of back in that whole routine of waking up, going through the carpool, and then coming home, homework, chores, all that stuff. So that's been great. It's been hard. Motherhood is always hard.


Erica: Routine with small kids is always hard, but we're doing it, and we are trekking through that school year. And then, also, oh my gosh, y'all. I am coming up on four years in my current executive role. So April Fool's Day is actually my first day that I started, and it's just crazy to imagine that I have been there for four years. And we've been remote this whole time.


Erica: I started right before COVID hit, and so we were quite literally at that point where we thought we were only gonna be remote for two weeks, and then that just kept going. And I've been there ever since. So it feels long and short all at the same time. I've also got my book still going on, and I'm gonna tell you a little bit about it. If you haven't heard, it's called Glass Ceilings and Sticky Floors shatter limiting beliefs and toxic behaviors to reach unimaginable success, and I'm so super proud.


Erica: I'm so passionate, and I'm so thrilled about this project. I've shared it with y'all. I've put it on my socials, but here's where I'm a little bit sad. I thought it was gonna be ready in late February, early March, and I got the news that it's not going to be ready until November. So y'all, the disappointment on this one is real, and it's a lot of it's my fault for not really understanding the true timelines.


Erica: And then also we just had some circumstances that actually, you know, in order to produce the most amazing book and to produce a book at the quality level that I want to produce and that, like, my listeners and my readers deserve, it's gonna cause a delay. And I get it. I know why it needs to happen, but, you know, I'm still disappointed. I'm still a little bummed about that. But I wanted to share that with you, and just let you know, number one, so you can know when to expect it, but then number two, let you know what's going on.


Erica: And then also, I wanted to tell you that I am trying to take that news and pivot it to the positive, which is I now have more time to market. I have more time to grow my email list. I have more time to talk about it. Y'all get the drill. Right?


Erica: But I'm still, you know, a bit sad and a bit disappointed and, you know, what am I gonna do about it? The timeline is pushed. I want a great product, so I'm gonna roll with it. And then what else y'all? Oh, I know.


Erica: I wanna talk about working with me because I am excited that I am finally ready to talk about my group coaching offer. And this is very similar to my one on one coaching, but it's more structured with set topics. But then you also have this small group aspect where you can bring your troubles to the group. We talk about them. We solve them, and then you go out and rock your day.


Erica: So I love this group coaching aspect because you still get the interaction and the focused attention like you would with me in a one on one, but you're sharing it with the group. And these women that I've had in my group coaching sessions that I work with, y'all, they are powerhouse women. They are doing big shit. So they bring to the table the most amazing perspectives and thoughts and experiences. And then, of course, a group coaching price is a bit friendlier than your one on one coaching.


Erica: So just wanted to tell you that is out and ready to roll. If you're interested, let me know if we still got a spot available. I do intentionally keep these groups small for intimacy and confidentiality reasons. But if you're interested, I'd love to see if you can fit in. Just, you know, hit me up on Instagram or email me at erica@fromnowtonext.org.


Erica: So, yep, that's dot org. Erica, e r I c a, at from now to next dot org. But with all of that going on y'all, I have been stuck in my own damn sticky floors. And I'm a start with the stickiest of them all, which is unrealistic expectations. Y'all, I am the queen of setting unrealistic expectations on myself.


Erica: This sticky floor is one that just runs so deep with me and it is something that I have always struggled with. I always have high expectations. I wanna do the most. I wanna be amazing. I wanna be perfect.


Erica: And y'all know, I know that's not realistic. So where am I struggling? Well, number one, the book. You know, I had the expectations about the book and the timeline and how easy and seamless and perfect this process would be. And, you know, this is not that.


Erica: So don't get me wrong. It's been a great learning experience so far, but it has been far more challenging than I think I ever imagined. And then also unrealistic expectations in my day job. Y'all know this because if you are listening to this podcast, you are also a badass with big dreams. And sometimes when you're not making the progress in your day job the way you thought you would and you hit these roadblocks, you get frustrated.


Erica: Right? You get really, really frustrated. And, you know, I'm going through that right now. But then also, these dang kids in mind. Now if I can just go out on a limb and tell you they're not acting right, y'all, I'm in that phase where if I do not come down on them hard right now when they are teenagers, it's really going to bite me in the ass.


Erica: So we've just been going through a lot of consequences and repercussions and doesn't make me feel great as a mom, kind of makes me wonder if I'm even doing this mom thing right. And, you know, also, if you're in the land of consequences and repercussions like me, y'all know that you are also experiencing the consequences and repercussions. If your kid's grounded, you're grounded. If they're miserable, chances are, so are you. But then more unrealistic expectations.


Erica: This podcast, my business. I want things to happen at a certain pace, and I've been allowing my unrealistic expectations to push in far too much. So what do I mean by that? I'm a throw out an easy one. Social media following and engagement.


Erica: It's like I've got this expectation that I should have x amount of followers and x amount of likes per Instagram reel, and I I'm not there. It just doesn't happen. I've also hit a bit of a writer's block, a creativity block, and that's been hard for me to show up daily to do fresh positive content, and that kind of pulls me deeper into my sticky floor. But I share all of this with you, all of my stickiness, all of the ugliness with you because there's power in sharing it, and y'all know my word of the year is community. So this is me leaning on my community for support.


Erica: And I'm gonna tell you right now, as I'm going through that list with you, like, I am already feeling the uncomfortableness because I don't like to share my failures. Who does? Right? But I need to share them with you, number one, to let you know you're not alone. I want to show you my less than perfect side of life because when I do that, it opens me up to receive your love and your support.


Erica: And that means the world to me and it keeps me going. It keeps me doing what I'm doing, showing up even when it's hard. And now what I will tell you is when I really start to feel the overwhelm, which I've been feeling a lot this week, last week, it means I'm stuck. Now I have a four part framework that I use whenever I am feeling this way, and I call it my snap method. And it is all about snapping out of the sticky floors.


Erica: I'm gonna go over this in detail in February. I have an amazing four part series planned out for you, but it is all about stopping and taking note of the physical sensations, emotions, and feelings in your body. So that overwhelm that I'm feeling right now, it leads to the anxiety which makes me feel more tired than normal. I don't want to work out. I feel less creative.


Erica: I find myself feeling the need to take, like, these big deep breaths throughout the day just to center myself, and I don't normally feel that. So that's the s. The n is for naming that sticky floor. Sometimes it's perfectionism for me. Sometimes it's fear.


Erica: This time, I was able to stop and recognize the physical sensations and then name that I was stuck in the sticky floor of unrealistic expectations. Now that puts me in the a step of the snap method, which is to ask and answer some really deep questions to help me pivot, which is the p in snap. Now here's the deal. It is all a process. Right?


Erica: These sticky floors, they are always there just under the surface, but you have to know how to work through them and you have to know how to do the work. And so with the p, the pivot, and these unrealistic expectations of mine, I am pivoting from this, I have so much to do. I have no way to do it to okay. Air cut. I have a lot to do, but it's okay if I don't get it all done today.


Erica: And then I ask myself, what can I do today to help me move the needle? And that is the second thing I wanted to talk to you about, which is the needle moving exercises because y'all, I can spend hours reading self help books or working on my social media or just scrolling social media looking for ideas, but none of those activities actually move the needle in my life or in my business. You know what moves the needle? Putting together my group coaching offer and putting it out there to the world. Solidifying my PCT for my keynotes.


Erica: Y'all, if you're in the keynote world, you know what that means, but it means for the problem, the credibility, and the transformation statement. Right? And that needs to be t I g h t tight. K? Another needle mover, finalizing my digital course.


Erica: But you know what I've not been doing? Any of those things to move the needle. So you see that sticky floor of mine and my actions of, like, not doing the work, it's almost like this chicken and egg thing. Which came first? My sticky floor or doing the things that don't move the needle?


Erica: Now look, I honestly don't care. I just know that I need to break out of this cycle and snap out of this sticky floor. And in order to do that, I have to pivot my mind. I have to focus on what I can do each day to move the needle and then, here's the hard part, I need to do that work. Y'all, busyness.


Erica: If we're not careful, we're gonna get caught up in that hustle culture mentality of working nonstop and thinking that it's me, me, me. I'm the only one that can do these things. I'm the one that has to go to all the meetings and answer all the phones and reply to all the emails, and y'all know that's not helpful. You know what is helpful? Hustling on needle moving activities.


Erica: Getting out there and doing the things that maybe you don't want to do because they're hard, because they take effort, because they might be a little scary and you don't even know if it's going to work, but guess what if it does? It moves the needle. So what exactly is a needle moving activity? Well, there's different needle moving activities for everyone at all phases in all stages, but I want to give you some solid examples. If you're trying to move the needle in your business, reaching out to your networks to see if they know anyone looking for whatever product or service you're selling, asking people for testimonials so you can start gathering those to share on your social medias and your websites, or solidifying a new offer and getting the sales page up and running.


Erica: Those are needle moving activities. If you need to move the needle in your marriage, what works is calling a babysitter, getting a reservation at a nice dinner, and spending quality time with your partner. You know what doesn't work? Spending your time on household activities like unloading the dishwasher and yes, girl, that does need to be done, but it does need to be done right now. And if you're trying to move the needle in your corporate life, things like signing up for a new certification, talking to your boss about a career path, and networking with someone who works for a company you love, those are needle movers.


Erica: Getting your email inbox to zero, girl, that's not only not a needle mover, it's impossible. So I wanna leave you today with a few things. First, if you ever think that somebody has it all down pat, they got their whole life together, they are picture perfect, I want you to go back and I want you to listen to the first part of this episode where I am spilling my guts to you about all the places where I feel like I'm falling apart. Because the truth is we are all doing the best we can. And then I want you to sit down and I want you to think of some of the needle moving exercises that you can start today.


Erica: Is it blocking your calendar every day at 5PM so you don't work late? Amazing. Is it RSVP ing yes to a local networking event because you want to expand your connections? Perfect. Or maybe it is just sitting down and trying to figure out something that you know you need to know how to do it, but you just don't want to do it?


Erica: Y'all, I got a really good story about a huge time waster that I allowed to creep into my life, but you're gonna have to head to my Instagram to see what that mess was. Sit down and write out what those needle moving exercises are that you've been avoiding. And then I want you to block your calendar so that you can do them. Yep. It is a super small and easy step.


Erica: You probably already know what you're avoiding. I know I do, but block the time. I don't care how far into the future you have to go to find that time. Just do it. And then when that time comes, no matter how uncomfortable you may feel, no matter how much anxiety or dread you are experiencing, just do it.


Erica: Y'all, we're gonna borrow from Nike. Just do it. Do the thing you need to do to move the needle. I promise you. When you do, you will feel so much better.


Erica: So thank you for being a part of my community. My sounding board today, my listeners, thank you for hearing all about my sticky floors, and I'm going to thank you for holding me accountable too to break free from these unrealistic expectations that I am finding myself stuck in right now and focusing on those needle moving exercises. You really are the bee's knees. So have a good one and I don't want you to forget. Stop putting a ceiling on what is possible and start breaking through them.

​RESOURCES MENTIONED IN THIS EPISODE:

- Ready to close your own sticky floor and build real momentum? Join HER Collective, Erica’s coaching and AI-fluency community for women in corporate America.

- Never miss an episode of Glass Ceilings & Sticky Floors.

- Grab Erica’s book Glass Ceilings and Sticky Floors and start shattering your own limiting beliefs.

- Email Erica directly at hello@ericaandersonrooney.com.

- My journey with unrealistic expectations.

RELATED EPISODES:

Redefining Perfect: Why Your Definition Is the Only One That Counts

You Are Enough: The ENOUGH Framework for Overwhelm & Perfectionism

Detoxing From Perfectionism: A Transformation Coach's Take on Comparisonitis in Motherhood

FREQUENTLY ASKED QUESTIONS:

What is the SNAP method?

SNAP is Erica Anderson Rooney’s four-part framework for getting unstuck: Stop and notice the physical sensations in your body, Name the sticky floor you are actually standing in, Ask yourself the deep questions behind it, then Pivot toward one small action. It is designed to interrupt overwhelm before it spirals.


What is a “needle-moving exercise”?

A needle-moving exercise is any action that directly advances a specific goal, as opposed to busywork that feels productive but doesn’t. Erica gives examples like reaching out to your network versus endlessly scrolling social media for inspiration.


Why do ambitious women set unrealistic expectations on themselves?

Often it comes from tying self-worth to constant achievement and from carrying an outsized mental load at home and at work. Recognizing that pattern, naming it, and giving yourself permission to not get everything done today is the first step out of it.

MORE FROM ME

Follow me on Instagram @ericaandersonrooney and @joinhercollective

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts. Your support helps us reach more women who need these insights. Thank you for tuning in to the Glass Ceilings and Sticky Floor podcast. See you next week!

Hi, I'm Erica!

In the last 15 years, I climbed to Chief People Officer, 6x'd my income, walked away from a culture that stopped matching my values, wrote two books, and built HER Collective to help thousands of women rise to power and lead in the age of AI. I've learned a thing or two about smashing ceilings and closing gaps, and Glass Ceilings & Sticky Floors is where I open the playbook, the receipts, and the real stories to share it all with you.

Erica Rooney in a pink vest, holding a microphone in front of a director's chair with a podcast mic and her two books, The AI Gap and Glass Ceilings & Sticky Floors, smiling
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